WWU Marketing Blog

Dr. Ed Love

The mission of the marketing program is to provide education in marketing by enabling undergraduates and MBAs to become critical thinkers and gain the ability to manage firms and organizations in the public interest and in a global context. We originate research and serve our college, university, and society at large with professional expertise.

Professor Ed Love speaks to group of students

What is the SMA Case Comp?


The annual SMA Case Competition gives students the opportunity to develop a solution to a problem outlined in a case, and present the solution to a panel of judges from companies such as Microsoft, Amazon, New Engen, WWU faculty, and other local and Seattle area marketing firms.

The Case Comp is put together by the Student Marketing Association, ran by the students for the students. There is a preliminary round where all students present with a select group of judges, and then 3 teams move on to the final round. These final 3 teams then present to the judges and a live audience before a winner is chosen.

(image: Dr. Ed Love at the 2020 Case Comp)

Case Comp Sponsors

New Engen is a huge supporter of the Case Competition and has been a consistent sponsor.

International Business Student Sophia Collins

Post created by Colby Klym (Applied IMC - Spring 2022)

I recently had the opportunity to sit down with international business student Sophia Collins, with the goal of learning valuable information about her firsthand experience participating in the case competition. This blog will summarize the five most important questions and answers we discussed during out interview and is aimed to help give future competitors a sneak peek into what they should expect before registering.

To set the stage, Sophia is a senior at WWU graduating this spring with a major in international business and a minor in economics. She is also an Officer for Western's International Business Network and a cross country runner for WWU Athletics. She competed in the 2022 Case Competition with her other two team members, Evan Cloutier and Kristina Wu.

Cartoon graphic of young professionals interacting with each other, also showing colorful speech bubbles and a light blue background

Post created by Applied IMC (Spring 2022)

As a young professional, you may be questioning how to navigate the working world and where your future career will take you. The answer to some of these burning questions lies within your professional network. By strengthening connections with those in your field, you have access to an array of:

  • career guidance
  • internship leads
  • industry insight

Which can all play an integral role in your success.

When you are well equipped with useful networking skills and know the variety of benefits that expanding your network can have on future career opportunities, you will be ready to advocate for yourself, your skills, and your career!

text image titled Content Marketing Trends in 2022 in white text on blue background

Watch the video from our first WWU Marketing Alumni Chat of 2022. In it, we discussed the latest trends in content marketing. 

Let's be honest, marketing is impossible without enticing content to attract buyers and customers. In this alumni chat moderated by Associate Professor Mark Staton, alumni panelists Hamza Abou Ammo `20, Sydney Bolinger `14, and Jill Unruh `17 discuss what is new, what is back, and what is working. Hear tips from the pros!

Chris Witherspoon interviews Arnav SenGupta at a table.

Chris Witherspoon Interview

As the president and CEO of DNA, an independent creative agency in Seattle, Chris Witherspoon, ’94, B.A., Marketing, has long been considered a creative leader in advertising in the Pacific Northwest. Chris is a proud WWU Alumnus and former Viking football player. He served as president of the WWU Alumni Association and is on the Western Foundation board. In this podcast, WWU Marketing and Public Relations major, Arnav SenGupta interviews Chris to find out more about his life post-WWU. 

For more stories like this go to Window.wwu.edu

Join or Renew Today, Western Alumni member cards

By: Monica Chen

Why are Alumni Important?

Alumni are important to all departments and programs at Western, especially for the Western Marketing Program. The love and commitment of alumni are a powerful tool for fundraising and brand awareness for universities and other higher-ed institutions. For older alumni, it is important to maintain connection with your alma mater because it builds a sense of community. We want to ensure that they feel engaged and connected with their alma mater and are not contacted only when the program wants to fundraise for scholarships. By encouraging older alumni to give back, students who receive the support will be inspired to perform their best in the program and be motivated to also give back to the community, spreading the concept of philanthropy. Older alumni can support and get involved with their alma mater because of the benefits offered by the Alumni Association and they will gain personal benefits from giving back.