Explore the Electives

Integrated Marketing Communications — MKTG 483

Taught by: Dan Purdy

This one-of-a-kind, nontraditional marketing class encourages students to take the reins and create content for a real-life client while simultaneously gaining confidence to be their authentic selves and share what they create.

4 students looking at and writing on a whiteboard, having a collaborative discussion.

Digital Marketing — MKTG 476

Taught by: Mark Staton 

Get ready to dive into the exciting world of Digital Marketing! From harnessing the power of big data through Google Analytics to drive marketing research, to strategizing engaging social media campaigns and using search engines to your advantage, you'll gain a comprehensive understanding of the digital marketing mix.

Professor Mark Staton speaking in front of a whiteboard.

People & Money — MKTG 499

Taught by: Cat Armstrong-Soule

People & Money is a unique class that you won’t find at any other college! It looks at prices and money through psychological and behavioral lenses. You’ll get to dive deeper into consumer behavior and better understand pricing as a consumer and a professional!

Professor Cat Armstrong Soule standing and smiling at the camera.