Explore the Electives

Integrated Marketing Communications — MKTG 483

This one-of-a-kind, nontraditional marketing class encourages students to take the reins and create content for a real-life client while simultaneously gaining confidence to be their authentic selves and share what they create.

Digital Marketing — MKTG 476

Get ready to dive into the exciting world of Digital Marketing! From harnessing the power of big data through Google Analytics to drive marketing research, to strategizing engaging social media campaigns and using search engines to your advantage, you'll gain a comprehensive understanding of the digital marketing mix.

People & Money — MKTG 499

People & Money is a great class that looks at prices and money through psychological and behavioral lenses. You’ll get to dive deeper into consumer behavior and better understand pricing as a consumer and a professional!

Marketing Internship — MKTG 480

The Department of Finance and Marketing at Western Washington University offers a 'Practicum' or 'Internship' Program that enables students to acquire hands-on experience in a professional work environment as an integral component of their academic program.

International Marketing Management — MTKG 486

The curriculum covers essential skills in accounting, operations management (particularly supply chain), economics, and statistics, enabling students to navigate International marketing with profitability in mind. Furthermore, students will gain a broader perspective on marketing that extends beyond national borders, enhancing their ability to engage in dimensional marketing practices.

Sustainable Marketing — MKTG 474

This course will provide students with the skills for developing and marketing a sustainable product. It will cover key concepts and tools related to marketing mix decisions, such as product design-for-environment, pricing based on full cost accounting, the greening of the supply chain, and life cycle impact assessment. Strategies for reducing the environmental impacts of products and services will be emphasized.

Branding - MKTG 475

Brand management is about meaning. A brand is more than just a name and a logo: brands must be carefully created, astutely managed, and judiciously leveraged if they are to thrive. A brand is something that is important to people and provides value to them. Religion is a brand, athletes are a brand, and you are a brand. By taking MKTG 475 - Brand Management, students will practice building a personal brand as well as learn how to establish brand identity and equity to attract and maintain customers, which will increase their customer lifetime value.

Marketing Analytics — MKTG 481

This course focuses on analytics as applied to the field of marketing. Although the tools used in this course are primarily Excel- and SPSS-based, modules on more specialized tools are included as well. Topics include advanced Excel functions, marketing metrics, pricing, demand forecasting, customer preference modeling, customer value, quantitative segmentation, survival analysis, attribution analysis, and data visualization.

This is an applied, case-based course in which students learn a variety of tools and methods to solve marketing problems. Basic knowledge of Excel is required.

Varying topics in marketing such as distribution systems, marketing on the internet, geographic information systems in business and direct marketing.

Repeatable with different topics to a maximum of 8 credits and 3 times, including original course.

Nonprofit and Social Marketing — MKTG 487

This course shows how marketing can advance missions in nonprofits and social impact organizations instead of just driving profit. Students learn to design strategies for organizations in areas like public health, education, arts, environment, and advocacy using tools such as segmentation, branding, fundraising, volunteer outreach, and social marketing. The class also emphasizes ethics, culture, and power, and includes an individual “marketing diagnosis” project that builds real‑world analysis and communication skills for purpose‑driven careers.