Explore the Electives
Integrated Marketing Communications — MKTG 483
Taught by: Dan Purdy
This one-of-a-kind, nontraditional marketing class encourages students to take the reins and create content for a real-life client while simultaneously gaining confidence to be their authentic selves and share what they create.
Digital Marketing — MKTG 476
Taught by: Mark Staton
Get ready to dive into the exciting world of Digital Marketing! From harnessing the power of big data through Google Analytics to drive marketing research, to strategizing engaging social media campaigns and using search engines to your advantage, you'll gain a comprehensive understanding of the digital marketing mix.
People & Money — MKTG 499
Taught by: Cat Armstrong-Soule
People & Money is a unique class that you won’t find at any other college! It looks at prices and money through psychological and behavioral lenses. You’ll get to dive deeper into consumer behavior and better understand pricing as a consumer and a professional!
