Explore the Electives
Integrated Marketing Communications — MKTG 483
Taught by: Dan Purdy
This one-of-a-kind, nontraditional marketing class encourages students to take the reins and create content for a real-life client while simultaneously gaining confidence to be their authentic selves and share what they create.
Digital Marketing — MKTG 476
Taught by: Mark Staton
Get ready to dive into the exciting world of Digital Marketing! From harnessing the power of big data through Google Analytics to drive marketing research, to strategizing engaging social media campaigns and using search engines to your advantage, you'll gain a comprehensive understanding of the digital marketing mix.
People & Money — MKTG 499
Taught by: Cat Armstrong-Soule
People & Money is a unique class that you won’t find at any other college! It looks at prices and money through psychological and behavioral lenses. You’ll get to dive deeper into consumer behavior and better understand pricing as a consumer and a professional!
Marketing Internship — MKTG 480
Taught by: Cat Armstrong-Soule
The Department of Finance and Marketing at Western Washington University offers a 'Practicum' or 'Internship' Program that enables students to acquire hands-on experience in a professional work environment as an integral component of their academic program.
International Marketing Management — MTKG 486
Taught by: Farrokh Safavi
The curriculum covers essential skills in accounting, operations management (particularly supply chain), economics, and statistics, enabling students to navigate International marketing with profitability in mind. Furthermore, students will gain a broader perspective on marketing that extends beyond national borders, enhancing their ability to engage in dimensional marketing practices.
Sustainable Marketing — MKTG 474
Taught By: Sara Baskentli
This course will provide students with the skills for developing and marketing a sustainable product. It will cover key concepts and tools related to marketing mix decisions, such as product design-for-environment, pricing based on full cost accounting, the greening of the supply chain, and life cycle impact assessment. Strategies for reducing the environmental impacts of products and services will be emphasized.
Branding - MKTG 475
Taught By: Tejvir Sekhon
Brand management is about meaning. A brand is more than just a name and a logo: brands must be carefully created, astutely managed, and judiciously leveraged if they are to thrive. A brand is something that is important to people and provides value to them. Religion is a brand, athletes are a brand, and you are a brand. By taking MKTG 475 - Brand Management, students will practice building a personal brand as well as learn how to establish brand identity and equity to attract and maintain customers, which will increase their customer lifetime value.
