Prospective Students General Resources

WWU Marketing Program, inspiring innovative marketers


Marketing is about...

  • Problem solving
  • Helping people
  • Building beneficial relationships
  • Creating value for organizations and customers
  • New product development
  • Strategic decision making
  • Utilizing analytical data

WWU Marketing proudly supports ADEI.

In 2023, the Marketing Program was able to support every Pell Grant-eligible student and every 1st-generation scholarship applicant.

Major Application

Application criteria for prospective students:

  • Complete a minimum of 45 credits (sophomore class standing)
  • Minimum of a 2.50 cumulative college-level GPA including all previous institutions
  • Minimum of a 2.50 cumulative WWU GPA (if you have completed any courses at Western)
Apply for the major

Career Fields in Marketing

Much of the world around us has become digital. If you're passionate about new technology then digital marketing may be ideal for you. There are many firms that need help in this growing area of the marketing world. You could be an answer to their problems. Digital marketing includes internet advertising, search engine marketing, social media marketing and mobile marketing just to name a few of possibilities.

Have you ever wanted to work for an advertising agency? Some marketing graduates go on to be Advertising Account Executives, a role in which they coordinate promotion campaigns involving a variety of media between clients, the creative department and media planners.

Do you have strong communications skills? Are you persuasive and quick thinking? Public relations is responsible for managing the public image of a firm and portraying it in the best light possible.

Are you excited by strategy? Would you like to manage your own business within the umbrella of a larger business? Brand and Product Managers are the marketing strategists who direct all aspects of the marketing mix for their brand or product including guiding market research, managing product development, setting pricing and distribution strategy and working with advertising and public relations agencies to implement promotional strategy.

Retail is much more than your summer job between high school and college. This is a dynamic industry with opportunities in a variety of marketing positions. As a marketing professional you will have the opportunity to plan the merchandise assortment, direct the flow on the sales floor and ensure that your business is meeting consumer needs.

Do you want to be on the front line and really get to work with people? Careers in sales have often been the place where graduates gain a foothold in an industry. Many of today's CEO's started their careers in sales.

Are you process oriented? Do you like planning weeks, months or years in advance? Well, this may be your calling. As a media planner, a lot rides on your ability to plan and execute with a very large media budget.

Are you driven by numbers? Do you like understanding how people think and what drives their actions? Market research is a great way to use your talents for combining and interpreting qualitative and quantitative data.

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