Marketing Program

WWU Marketing Program, inspiring innovative marketers

As a Marketing student in Western's College of Business and Economics (CBE), you will obtain a Bachelor of Arts degree in Business Administration with a concentration in Marketing and be in a position to pursue your goals. The curriculum has been developed to provide students with coursework that is intellectually stimulating and useful in today's marketing profession.

Why Marketing?

Group of students at the holiday party
Nhan, Andrew, Sam, and Jazmin at Career Launch

Marketing is about problem solving, satisfying customer needs, building beneficial relationships, and creating value for organizations. It's essential in both for-profit and non-profit sectors, connecting people with products, services, and ideas. Marketers utilize a range of tools and strategies for success, relying on research to guide their decisions. Join this dynamic field where creativity and strategy intersect, offering endless opportunities for growth and impact!

Number of Majors


Summer 2022 - Spring 2023

Number of Graduates


Summer 2022 - Spring 2023

Number of Majors


Spring 2024

Number of Graduates


Spring 2024

Course List

View Courses

Apply to Marketing

Apply Now


Explore Careers

Student Marketing Blogs

The mission of these student-written blogs is to inform students and alumni about the program and support our goal of using marketing to benefit the community and society.

Contact Us

Ed Love
Department Chair
Parks Hall 417

Heather Christianson
Academic Department Manager
Parks Hall 415

Follow us on social media!

Visit our social media pages for more information and to see what’s happening in the program.