Marketing Program
As a Marketing student in Western's College of Business and Economics (CBE), you will obtain a Bachelor of Arts degree in Business Administration with a concentration in Marketing and be in a position to pursue your goals. The curriculum has been developed to provide students with coursework that is intellectually stimulating and useful in today's marketing profession.
Marketing is about problem solving, satisfying customer needs, building beneficial relationships, and creating value for organizations. It's essential in both for-profit and non-profit sectors, connecting people with products, services, and ideas. Marketers utilize a range of tools and strategies for success, relying on research to guide their decisions. Join this dynamic field where creativity and strategy intersect, offering endless opportunities for growth and impact!
244
Summer 2022 - Spring 2023
115
Summer 2022 - Spring 2023
199
Spring 2024
42
Spring 2024
Student Marketing Blogs
The mission of these student-written blogs is to inform students and alumni about the program and support our goal of using marketing to benefit the community and society.
Contact Us
Ed Love
Department Chair
Parks Hall 417
360-650-4614
Ed.Love@wwu.edu
Heather Christianson
Academic Department Manager
Parks Hall 415
360-650-2079
chris54@wwu.edu
Follow us on social media!
Visit our social media pages for more information and to see what’s happening in the program.