Marketing Internships

Marketing Internships

Real Life Experiences With Real Life Impact

Internships can be rewarding in many ways. Internship experience helps when applying for a job, and makes your degree more valuable. In this competitive economy, most companies are looking for people with real world experience.


Experience can be gained through working as an intern in one of many regional companies. You gain valuable industry connections and possibly even a job offer after graduation.


Your internship will consist of several components including:

  1. Internship Agreement
  2. Daily Journal
  3. Weekly Meetings with Faculty
  4. Weekly Critique Sessions with Employer
  5. Written Evaluations from Employer
  6. Final Report and Portfolio of Work
Full details of the internship components can be found in the PDF icon MKTG 480 Syllabus and fill out the MKTG 480 contract


To be eligible for a "for-credit" internship you must be an accepted CBE Major with a major GPA of at least 2.75 and have completed MKTG 380 and MKTG 381.


Finding an Internship
You are responsible for finding your internship and having it approved by Dr. Cat Armstrong Soule. Several resources are available to assist you in your search:

A "for-credit" marketing internship is completed through MKTG 480 and consists of a minimum of 160 hours of work under the direct supervision of qualified working professionals. These are the basic steps in the internship but you should consult the PDF icon MKTG 480 Syllabusfor complete details.


Preliminary steps:

  1. All marketing majors are responsible for subscribing to the Student Marketing Association List as soon as they become marketing majors. This resource gives you access to all related internship and job postings.
  2. Meet with Dr. Cat Armstrong Soule and your faculty advisor. They will discuss the best fit internship for you and your set of skills and experience.
  3. Select an internship. You are responsible for applying for an internship and the department will determine whether it meets policy.
  4. Complete the Internship Agreement Form, following your acceptance.


During the internship:

  1. Meet your supervisor. This should be completed by the first two weeks of your internship so that your supervisor can review the internship agreement.
  2. Keep a daily journal. There you will record the tasks performed each day.
  3. Have weekly meetings with your instructor. This lets your instructor keep record on your progress and lets you voice any concerns.
  4. Midterm Evaluation. This evaluation will be made from your organization supervisor certifying that you completed 80 hours.


After the internship:

  1. A final letter will be submitted by your supervisor confirming your completion of 160 hours and the quality of work.
  2. Submit your portfolio and questionnaire.
  3. Receive grade based on the weekly meetings, final portfolio, and the two letters of evaluation.




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