Digital Marketing — MKTG 476

Why take Digital Marketing?

Digital marketing is growing and this class will give you the foundation knowledge needed to leverage it. The topics you will learn in this class will help you feel knowledgeable and well rounded in a wide variety of digital marketing skills.

What Is It?

Get ready to dive into the exciting world of Digital Marketing! From harnessing the power of big data through Google Analytics to drive marketing research, to strategizing engaging social media campaigns and using search engines to your advantage, you'll gain a comprehensive understanding of the digital marketing mix. This course also always keeps you up-to-date with the latest digital marketing news through a short interactive discussion at the beginning of each class.

Additionally, you'll earn four important digital marketing certifications and publish over 15 blog posts on various topics to impress future potential employers with. Join us for a fun and engaging journey into the digital marketing frontier!


How It All Works


Each class session will look relatively the same.

  • There will be a blog post or certification due each class.
  • Each class will start with a discussion about current digital marketing news or events.
  • Since this class strives to help students learn about a wide variety of digital marketing topics, each class session will discuss a different topic related to the blog that is due that day.
  • Most class sessions will also have a guest speaker who is an alumni of the school or class and who does work related to the topic. Students can ask questions and get an inside look at what these skills look like in action.


Blog posts

  • For each blog post you will be given a series of articles for that day’s topic as well as a guided list of things to cover in your blog.
  • The blogs are meant to demonstrate your understanding and interest in each topic.


  • On days that certifications are due, the class will not meet in order to give you enough time to complete it.
  • Certifications can give you the upper hand by demonstrating your skills and knowledge to potential employers.


Reboot Your Resume

After taking Digital Marketing you will be able to add these skills and certifications to your resume!


  • SEO
  • Coding
  • Copy writing
  • Blogging 
  • Paid search
  • Conversion rate optimization
  • Inbound marketing
  • Ad-tech
  • Paid social media
  • Organic social media
  • Email marketing
  • Digital Activism


  • Hootsuite
  • Google Analytics
  • HubSpot SEO fundamentals
  • Google Ads


Meet the Professor

Mark Staton is an Associate Professor of Marketing and Director of the MBA and Graduate Programs at Western Washington University’s College of Business and Economics. He earned his PhD in Marketing from the Foster School of Business at the University of Washington. Additionally, he holds an MBA in Marketing from Boston University and a BA in History (concentration in Southern United States) from the University of Virginia. In the past, he has received the Excellence In Teaching Award and been included in the Innovative Teaching Showcase here at the university.

In addition to his academic work, he has significant professional experience in advertising and product management and has consulted and lectured internationally.

Mark’s sense of humor and passion for marketing engages students and in turn helps them become better and more passionate marketers.


Sample Syllabus

This sample syllabus highlights what you’ll learn in the class, how everything is graded, and a general timeline. Please keep in mind that the topics can change so subsequent quarters may look a little bit different.

(subject to change)


Example Blogs

Check out #wwudigimark on LinkedIn to see previous students blogs from the class!