December 2023

What is the career launch?

The Career Launch opens the door for current students to gain insights from established alumni in the field. Discover their journeys, snag tips on networking, brush up on effective resume and interview strategies, and nail the art of leaving a lasting first impression. The students get to speak in small groups with panelists and rotate.

The Holiday Mixer creates a laid-back, casual setting for all current/past students, alumni, faculty, and staff to bond and share favorite memories of WWU and the Marketing Program.

“What’s new in Digital Marketing?”

In the fast-paced world of digital marketing, staying up to date with the latest hot topics and strategies is important for success. Professor Mark Staton researches different job listings about what managers are looking for when hiring to keep the class topics relevant. Mark also has a vast network of alumni and connections who come to speak to the class about their roles and how this class helped them!

Here is a snippet of a few trending topics that will be discussed in class:

• A/B Testing
• SEO (Search Engine Optimization)
• PPC (Pay Per Click)
• Inbound Marketing
• IU/UX
• Generative AI