November 2023

Mindful Marketing - MKTG 475 - Branding

What is 475?

Marketing 475, or Brand Management, is all about branding and learning about what exactly makes life, religion, companies, etc. meaningful to the consumer. The professor, Tejvir Sekhon, gives us insight on these key ideas from the class:

  • How to manage customer relations
  • How to link your role within an organization to how you can effectively serve customers better
  • Brand positioning, design, management and leverage

This course delivers knowledge in a variety of ways such as case studies, readings, discussions, lectures, and a research project where students will audit a brand! The brand audit will provide opportunities to engage in primary research and create marketing implications based on the results of the research.