October 2023

What is 499?

Marketing 499, or ‘People and Money’, is a discussion-based class where students learn about Price, one of the four P’s in the marketing mix. These are elements that a company uses to connect to its target customers efficiently and effectively. The four P’s are:

Marketing 499 is the only elective that covers the price element and is often thought of the least by students. Students will discuss topics ranging from fairness, how companies set prices, psychological behaviors that affect how consumers make purchases, auctions, and much more!