January 2022

Top Reasons Why Alumni Should be Involved with Their Alma Mater

Unfortunately, the Western Marketing Program does not have a Marketing Alumni Association. However, the Western Alumni Association offers many benefits to all alumni, including exclusive deals for travel trips, restaurants, and entertainment. Alumni may enjoy having access to professional contacts and future talent at alumni events.

In addition, alums are recognized for their contributions towards student scholarships by getting a bag of Woods Coffee or owning a brick on the Western Campus.

Marketing Skills Students Should Know

Agile Thinking

This type of learning process is not taught regularly at college but Western’s Marketing Program offers a class that is completely agile-based called Integrated Marketing Communications. Agile thinking is not new it’s been a scientific process that has been around for a long time, however, it’s becoming more widely used across different marketing firms. Agile is being able to react and correct change.


The Importance of Networking as a Marketing Student at WWU

What is Networking?

Networking is much more than just the exchange of information with others. At its core, networking is about establishing mutually beneficial relationships with the people you meet. Most times meeting up to talk about topics you both are interested in can be a great way to nurture long term relationships.

The Importance of Networking for Your Job Search

Networking will help you develop and improve your skill set throughout your career. It’s a great way to expand circles of connections, find job opportunities, and increase awareness of trends in an industry. Your professional network of professors, classmates, and colleagues can help with your career search by finding like-minded connections that could potentially lead to career changing experiences.