February 2023

Handshake for WWU Marketing Alumni

Handshake is a professional job recruitment platform meant to help college students and recent alumni find a job. As a recent alumni some of you may not have taken advantage of Handshake, and some of you may have. However, one thing is clear, in this uncertain economy, finding a job as a recent college graduate with limited experience is challenging. Have you tried to find jobs online but aren’t sure of their validity? Whether you utilized Handshake in college or not, it is well known that Handshake has the most opportunities for students and new college grads as a job platform.


What’s The Difference Between WordPress.com and WordPress.org

What’s The Difference Between WordPress.com and WordPress.org

WordPress is a content management system that launched in 2003. It allows its users to create websites, shops, blogs, etc., 20 years later WordPress boosts more users than any other CMS platform. As you’re building your WordPress site, you might not be aware that there are two different “versions” of WordPress. WordPress.com and WordPress.org. They both offer their users different benefits and drawbacks. In this article, you’ll find out which one will best suit the needs of your business.

Why Successful teams are Ditching Top Down Management

What is Top Down Management?

Top down management is characterized by the top leadership making company wide decisions for the whole firm. In this structure, the highest level of management will make decisions and then inform the rest of the teams down the hierarchy. This management style can be applied to anything such as a whole corporation, a small team, or anything in between.

What to do when your team is Unmotivated

What is motivation and how does it equal behavior?

Motivation is the reason or reasons that one has for acting or behaving in a particular way. But here’s the catch, behavior is three-pronged. Sure, motivation is one aspect of it but what else is involved in behavior? Well, that’s where the FOGG Behavior Model comes in. According to the FOGG Behavior Model in order for an action to occur three things must be activated. One, motivation, or the ‘want to.’ Two, ability, or the ‘how to.’ And three, trigger, or the ‘remember to.’ At the intersection of all three prongs equals behavior. 

Brand Elements

Discovering your brand elements can be an overlooked step in the personal branding process, especially when you’re working on other projects. However, it’s important to be thinking about your brand elements as you progress throughout the quarter. Giving yourself a suitable window of time allows you to be creative and to organically discover your brand elements will be worth it down the line before building your website, portfolio, and resume. Here’s how the process went for me.

Early Lessons Learned as the New Managing Editor of the Applied Integrated Communications Class

After starting my role as Managing Editor/Managing Director for this quarters AIMC class, I had very little knowledge of what my job would entail, and to be honest 20 days in I still don’t know what is coming next, but that that is just part of the process. In my opinion there is no better way to learn than to be thrown into a situation that you are unfamiliar with, try to figure it out and learn from your mistakes. Or to put it simply with one of my new favorite quotes adopted from my professor, Dan Purdy, “fail forward.”