December 2022

A Hero’s Unsung Journey:

During the early stages of developing my introductory video, I had the vision to tell my life story. I had it all planned out- a video montage of how I got to where I am academically and professionally. I wanted to be the hero of my story, and show the world (or those who happen to come across my video) the resilience, grit, and perseverance that has gotten me to where I am. I was halfway through editing my video, and then realized- this information was already on my about page and did not showcase the things I could do as a marketer. I decided to scrap that idea- my personal story will be told in a different place and for another time.

This Hero’ is a Marketer and has many tools in her arsenal.

What is a brand kit? A brand kit is a term that refers to a brand’s visual identity- it’s how brands distinguish and differentiate themselves as well as to maintain brand consistency- consistency aids brand recall.

Okay, now on to the fun stuff: