MKTG Course List
The Marketing Department at Western offers a variety of courses to help equip you with all the knowledge you need to succeed.
A full list of courses and course descriptions can be found in the WWU catalog. Not all courses are offered each quarter or academic year.
- MKTG 300 - Directed Independent Study
- MKTG 380 - Principles of Marketing
- MKTG 381 - Fundamentals of Marketing Research
- MKTG 382 - Consumer Behavior
- MKTG 384 - Marketing and Sustainability
- MKTG 400 - Directed Independent Study
- MKTG 471 - Sports Marketing
- MKTG 473 - Innovation
- MKTG 474 - Marketing Strategies for Sustainability
- MKTG 475 - Brand Management
- MKTG 476 - Digital Marketing
- MKTG 478 - Strategic Social Media Marketing
- MKTG 480 - Marketing Internship
- MKTG 481 - Marketing Analytics
- MKTG 482 - Personal Selling and Sales Management
- MKTG 483 - Integrated Marketing Communications
- MKTG 484 - Retailing
- MKTG 485 - Applied IMC Using Content Marketing
- MKTG 486 - International Marketing Management
- MKTG 487 - Nonprofit Marketing
- MKTG 488 - Topics in Marketing
- MKTG 489 - Marketing Management and Strategy
- MKTG 490 - Customized Internship in Marketing
- MKTG 499 - People and Money: Psychology and Behavior Perspective
- MKTG 500 - Directed Independent Study
Applied Integrated Marketing Communications
- Do you want to gain experience creating and executing content for a real client?
- Do you want to stand out to future employers?
- Are you looking for a unique marketing elective?