Applied IMC Using Content Marketing
Applied Integrated Marketing Communications
Do you want to gain experience creating and executing content for a real client? Do you want to stand out to future employers? Are you looking for a unique marketing elective? A new 4-credit session of Applied IMC is open to all declared marketing majors.
- Summer 2022 schedule: Face to face, TWR 2-3:50 pm
- Marketing majors or instructor permission
- Professor: Dan Purdy
About the course
Applied IMC gives you real experience with everything that goes into content creation for real clients: the WWU Marketing Program and your own Personal Brand. It is a unique class in that there are no traditional tests, homework, or syllabi; agile techniques make room for you to choose your own projects rather than being limited to set-in-stone assignments. The class encourages you to maximize your creativity to deliver high-quality, valuable content for all your audiences.
You gain experience working in a small, specialized team as either a Content Creator or Content Editor – both roles are great practice for the professional world and give you skills working as a team to create original digital and physical content, graphic design, developing and maintaining a brand image, and so much more!
Work together in a team!
"Applied IMC has been one of the most beneficial marketing classes I have taken at Western. It has allowed me to work with a real client, the WWU Marketing Department!”
- Jessica Nelson
4th year marketing & sociology student
Gain experience creating content for a real client!
“I'm just finishing up two whirlwind quarters as a Content Editor in Applied IMC. I’m grateful to be leaving this class with both knowledge and a full portfolio that I will utilize post-graduation.”
- Alana McCleese
4th year marketing & psychology student
Learn to create content like this in Applied IMC!
“I discovered that this class is all about learning on the fly and having the humility to learn from your past mistakes and improve your next attempt. The experiences in this class are unlike any other, so take the leap of faith like I did and sign up today!”
- Shane Grossman
4th year business administration student
Create class presentations
Visit and follow the Marketing Program's social media pages to see content created by students like you for students like you.