Marketing Messenger Vol. 1

Welcome to Fall, 2023!

Fall is always an energizing time of renewal for us and we are thrilled to be back. We have so much great stuff planned for the year and are excited to be working with our students to fulfill our mission of inclusive excellence in marketing education.

We already have several exciting student events planned for the next few months, including:

• The SMA/MAB reception, immediately following our fall meeting;
• Our second annual WWU Marketing Career Launch event, hosted by Chris Copacino at the Copacino & Fujikado offices in Seattle;
• The winter WWU Marketing Case Competition, which is again sponsored by New Engen

We are especially looking forward to the 2023 WWU Marketing Holiday Mixer, which will be on December 1 in Seattle (so mark your calendars). We always look forward to the mixer – it’s a wonderful time to get together with our alumni and celebrate. We truly love seeing you and catching up in a festive atmosphere. I hope you all can make it but remember that we always love hearing from you even if you can’t make it. Please feel free to drop me an email or ping me on LinkedIn whenever you can.

Thanks to our dedicated faculty, staff, students, and alumni, WWU Marketing program continues to grow and improve. This is the second year of our Professional and Career Readiness (PCR) program, and PCR Director Morgan Widden continues to provide valuable guidance to our students as they get ready for what comes next after college.

How do you believe WWU's marketing program helped shape your growth as a marketer? 

"Dan's class is so separated from the others for me. Specifically, Dan's IMC class was so impactful for me in learning the creative brief and how to build a brand that way, I was in class with my gears just turning, I was thinking about my business, my photography, and how I could build my brand. I think being in the class and even in the beginning stages of IMC where you are drawing out pictures and all the systems, that's what got my gears turning and made me realize that's what I wanted to do, it was so cool. It's literally what's going on all around the world with every company, and it's all so creative too. You learn the processes and everything that goes into it. That's what was the biggest inspiration or light switch that made me realize this is what I wanted to do."

For your portfolio, and your website, did you use that professionally to show off your photography skills?  

"Well it was funny, I already had a website before Western for my photography. The IMC one had a different layout, I couldn't just put my photos in there. I positioned my website around photography during IMC because that's what I wanted to do because I wanted to promote my business. I also have a section with my podcasts and all my creative briefs. It was all there for a little bit and kept all that up for a while. But I decided to switch it completely to full photography after I got a job. I felt my resume would be enough of a showcase of my marketing experience. Now it's all photography."

Watch the full interview here!

Share your story!

Interested in being our next alumni spotlight? Express your interest by sending us an email at wwumktgdept@gmail.com.We would love to hear from you!

Student Spotlight:

Irie Mock

"When I first began at WWU I was unsure of my major but decided business would be the best path for me as I figured there was a vast array of jobs I could do with it. I decided on marketing as I feel a lot of connections within it to being more creative and I enjoy being able to incorporate that side of myself. The most impactful class thus far in the program was MKTG 381, this class made me discover my appreciation for statistics. I have always loved math but up until this point struggled the most in statistics as I found the concepts very abstract with less clear formulas and steps. Within this class and the countless group projects, I was fully immersed in the subject and rather than simply getting the answer and analyzing the data I was forced to grasp the concepts and know the what and why of the steps I was taking.

Connect With The Team!

• Nhan Thanh Ho
• Andrew Brummitt
• Benjamin Sehayek
• Cailin Thompson
• Jaime Bui
• Jazmin Muratalla-Sanchez
• Sam Harris

Class Central

Over the last 15 years, marketing has integrated technology as a primary vehicle and analytical tool. If you’re looking to upgrade your resume and learn some free skills, Class Central is an online platform that offers over 5,200 free online courses and certifications in various subjects, including marketing. These courses are offered by top universities around the world, such as Stanford, University of Pennsylvania, University of Michigan, and UC Irvine. Marketing alumni can benefit from Class Central’s offerings by taking courses that help them stay up-to-date with the latest marketing trends and techniques.

For instance, they can explore courses such as “The Digital Marketing Revolution” offered by the University of Illinois, which explores the impact of the digital revolution on marketing. Another course that might be of interest is “Marketing in a Digital World” offered by Coursera, which examines how digital tools are revolutionizing the world of marketing. Class Central also offers a list of 1,000 free digital marketing certificates and badges offered by companies such as Google, Facebook, LinkedIn Learning, Twitter, and Semrush.

Loved This? Here's Some Things Like It

We are excited to announce through this newsletter that there will be multiple series presented by the Integrated Marketing Communications Fall 2023 teams. Four more teams made up of IMC students are actively building amazing content across a variety of platforms for the department. Similar to the newsletter, releases are bi-weekly across different media. While waiting for their content, check out the works of previous IMC classes!

"Marketing by the Minute" Podcast

"Explore the Electives" Webpage

"Linked Up" LinkedIn Blog Posts

"Marketing Connect" Newsletter