Marketing Connect Vol. 1

marketing connect

Hi There!

We are pleased to welcome you to the marketing program's newsletter. Thank you for signing up for our new email newsletter. We're thrilled to keep you updated on the latest department news and events to help you stay connected with this awesome community. WWU Marketing Connect is a student run newsletter that integrates all the innovative projects and work students are doing in the department, and also shares success and advice from other alumni in the community.  Stay tuned for more updates!

welcoming ed love

Dear Western Washington University Marketing friends and alumni,

It is my great pleasure to welcome you to the inaugural edition of our newsletter. We are excited to reconnect with our alumni community and share updates about the program's recent accomplishments and future plans. At Western Washington University, we pride ourselves on our commitment to inclusive excellence in marketing education, which we believe is essential for the success of our graduates in the ever-changing marketing landscape.

As alumni of our program, you have played a vital role in shaping our marketing education. We would love to hear from you about your experiences in the program and how it has impacted your professional development. Please do not hesitate to reach out to us and share your thoughts and ideas.

In addition to keeping you informed about the program's progress, we are committed to providing opportunities for alumni engagement. We will continue to host various alumni events throughout the year, including virtual and in-person networking sessions, professional development workshops, and guest speaker series. Our aim is to create a vibrant community of marketing professionals who can share their experiences and expertise with our current students.

Our students are the future of the marketing industry, and we are committed to providing them with the skills and knowledge they need to succeed in this dynamic field. We offer an increasing variety of professional development events and opportunities for our students, plus our internships and mentoring programs.  Want to get involved?  Let us know!

We are proud of our students' achievements and look forward to sharing their success stories with you in future editions of our newsletter.

Thank you for being a part of the Western Washington University Marketing Program community. We value your continued support and look forward to staying connected with you.

 

With Warm Regards,

Edwin Love, PhD

Chair, Department of Finance & Marketing

Alumni spotlight

What To Expect With Alumni Spotlight

The Alumni Spotlight is a series conducted by the Western Marketing Newsletter creators in which we will examine marketing alumni's career paths, successes and challenges, and lesson learned along the way post graduation. We'll explore the ways in which they've leveraged their education and training to make a difference in their industries and communities. We believe that by highlighting the achievements of our alumni, we can demonstrate the value of our marketing program and the impact it has on the professional development of our students. We want every alumni to feel proud to be part of this community! Stay tuned, these series will be presented in the next newsletter.

Share Your Story!

In a few sentences or a short paragraph, let us know how the Marketing program helped you in your career, and the journey you have had since graduation. Please include your name, current job or profession, and year of graduation in your email to kubickb@wwu.edu. If you add a photo, we can post it too! We'd love to hear from you!

western
upcoming events

Back 2 Parks Hall 

On May 20th, the Marketing Program invites you to join us for our Back 2 Parks Hall marketing alumni reunion! This will be the perfect time to reconnect, reminisce and reignite our ever-evolving community! Our Back 2 Parks Hall reunion will be held during the week of Back 2 Bellingham, so there will also be many other campus activities, tours, and food trucks on campus! We can't wait to welcome our amazing alums back to campus! 

Place: Western Washington University Parks Hall 411

Time: May 20th, 2:00 - 4:00 pm

Registration Link: Back 2 Parks Hall Marketing Reunion 

 

give day

Join the Giving Movement: WWU Give Day May 25th!

WWU’s 8th Annual Give Day is the biggest day of philanthropy for Western every year. Give Day is what we call “giving back to the community” that helps fund the growth and innovation of Western. By donating directly to the marketing program, you are making a huge impact on students, half of donations raised will go towards student scholarships, which will help support student's education, and provide financial support. The remaining donations will fund networking events like the Holiday Social, where students engage and build valuable connections that will nurture their careers and beyond.

 

As part of our ongoing efforts to raise funding for the growth and innovation of the Marketing Program, we are excited to announce that we will be sending out a special newsletter a week before Give Day regarding important information about how you can contribute. We encourage you to take part in this exciting opportunity and make a difference in our students lives. 

 

#WWUGiveDay

 

Place: Western Washington University

Time: May 25th

department content

What's New In IMC

We are excited to announce through this newsletter that there will be other series presented by the Integrated Marketing Communications teams in the marketing program here at Western. Across 6 teams there will be the continuation of the

 

"Marketing by the Minute" Podcast

"Marketing Meal" TikTok series

"Explore the Electives" Webpage

"Linked Up" LinkedIn Blog Posts

"Marketing Connect" Newsletter

 

All these channels are created to inspire innovation across all teams and expand our knowledge of marketing to our consumers. We will be diving in to each of these series in depth in our mini newsletter series. 

Why Explore these Resources?

Between the Podcast, TikTok series, Blog, and the Webpage here, these resources are an excellent way for alumni to share their stories for likeminded individuals. With that being said, they are given the opportunity to get their name out in the world as well as potentially given great new job opportunities as a result. 

marketing department news

Mark Stanton, Phd Talks AI

Mark Staton PhD, Associate Professor Of Marketing at Western, was at the Marketing Educators Conference in San Francisco. Mark spoke on a panel about Generative AI in education. Mark had ChatGPT do a homework assignment and then critiqued it. Link to Post

student marketing

The Club On Campus

Maybe you're looking to meet like-minded people, or you're struggling to get out of your comfort zone—Check out the Student Marketing Association Club on campus! If you are an Alumni, SMA is always looking for guest speakers and graduate involvement.

sma meeting pic

 

  • SMA meets Wednesdays @ 6 follow them on Instagram
  • Alumni that want to get involved feel free to reach out to SMA and send them an email at sma.wwu@gmail.com
inspiring marketers