MAC Vol.3
Students & Alumni, what's brighter? The sunshine this week or your future in Marketing?
Back and better than ever with even hotter content than the last issue of the WWU Marketing Program newsletter, Marketer Alumni Connection, where we continue to bridge the past, present, and future of marketing excellence. Here we are with the following updated features to help you get better connected as we transition into another season:
- Featured Alumni Spotlight
- Marketing Trends
- Internships & Job Opportunities
Seth Tift - 2024 Grad
For this edition we had the pleasure of having Seth Tift, recent graduate of the Marketing Program, rank some of his favorite electives at WWU! Check out the video below and see how his favorite electives match up to yours as an alumni.
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THREE-QUARTERS OF MARKETERS ARE ALREADY USING OR CONSIDERING THE USE OF GENERATIVE AI
Generative AI could potentially add an estimated $2.6trn to $4.4trn to the global economy annually, according to McKinsey, with 75% of the value that generative AI use cases could potentially deliver falling across four areas: customer operations, marketing and sales, software engineering, and R&D. - Econsultancy
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44% of marketers have used AI for content production” AI Marketing Benchmark Report 2023 Find out why AI is being used for content production as well as many other great insights as to how marketing and AI interact. |
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