Unfortunately, the Western Marketing Program does not have a Marketing Alumni Association. However, the Western Alumni Association offers many benefits to all alumni, including exclusive deals for travel trips, restaurants, and entertainment. Alumni may enjoy having access to professional contacts and future talent at alumni events.

In addition, alums are recognized for their contributions towards student scholarships by getting a bag of Woods Coffee or owning a brick on the Western Campus.

Agile Thinking

This type of learning process is not taught regularly at college but Western’s Marketing Program offers a class that is completely agile-based called Integrated Marketing Communications. Agile thinking is not new it’s been a scientific process that has been around for a long time, however, it’s becoming more widely used across different marketing firms. Agile is being able to react and correct change.

What is Networking?

Networking is much more than just the exchange of information with others. At its core, networking is about establishing mutually beneficial relationships with the people you meet. Most times meeting up to talk about topics you both are interested in can be a great way to nurture long term relationships.

The Importance of Networking for Your Job Search

Networking will help you develop and improve your skill set throughout your career. It’s a great way to expand circles of connections, find job opportunities, and increase awareness of trends in an industry. Your professional network of professors, classmates, and colleagues can help with your career search by finding like-minded connections that could potentially lead to career changing experiences.

Three Steps to Build Confidence

1. Banish Negative Self-Talk.

We are often our own toughest critics. Think about how you deliver criticism to a colleague and compare that to how you deliver criticism to yourself. I would be willing to bet one sounds a lot nicer than the other. I am going to admit this step is difficult, but it really does pay off.

1. Stop procrastinating

Often people claim that they preform better under pressure or a tight deadline, but the truth is procrastination rarely pays off. Procrastination leaves you with less time, which results in less time to prepare. Instead of waiting till the last minute try creating an earlier deadline for yourself. That way you feel the “pressure” of a tight deadline, but still have time to really do your best work.

Structure of a T-Shaped Marketer

The horizontal part of the “T” is the broad knowledge about marketing. This includes all of the skills surrounding marketing that you’re familiar with. These are skills that you have general knowledge in and understanding of, but are not an expert in.  

The vertical part of the “T” shows a singular depth of knowledge in one specific subject. This can be a skill that you have a passion for, or something you found you have a natural talent in. The skill you decide to deepen your knowledge in is the specific area that you will want to focus your career in.  

Research The Company’s Dress Code

The first step in determining what to wear is to look at the company you are interviewing with and decide the overall feel. Is the company strictly professional? Is there a casual feel to it? By looking at the company’s social media and website you can get an idea on how their employees dress. Most websites offer some insight to how the company presents itself and their dress code(opens in new window).