Senior Sunday: Asta Molver
Senior Sunday
Welcome to the first Senior Sunday blog of Spring Quarter 2020! Due to the unfortunate circumstances of COVID-19, Western is holding it's classes remotely and Spring Commencement has been moved to an online format. The Marketing Department wants to make light of this situation by celebrating the graduating Marketing students through weekly blog posts.
Asta Molver
Senior Sunday: Kevin Herriman
Welcome to the first Senior Sunday blog of Spring Quarter 2020! Due to the unfortunate circumstances of COVID-19, Western is holding it's classes remotely and Spring Commencement has been moved to an online format. The Marketing Department wants to make light of this situation by celebrating the graduating Marketing students through weekly blog posts.
Kevin Herriman
Branding Goodwill: Building and Retaining Brand Value in a Covid-19 World
Branding Goodwill: Building and Retaining Brand Value in a Covid-19 World
We’ve entered an unprecedented time in global history. This isn’t the first time a pandemic has hit; however, it is the first time we’ve had to deal with something of this magnitude since the economy globalized. The global economy is at a standstill, and consumers aren’t buying anything besides the necessities (plus or minus a few bottles of alcohol). Further, the abrupt stop in the flow of money has caused the US to lose 6.6 million jobs (4.2% of the entire workforce) in the last week alone.