Five Ways to Stay Connected to Your Alma Mater
1. Join the Alumni Association
The first way to stay connected to your alma mater would be to join the alumni association. For most universities there is a fee required to join. Usually, this is a reoccurring annual fee that is put towards alumni events, networking events, career services and scholarships for current students. For Western Washington University(opens in new window) specifically, the WWU Alumni Association(opens in new window) offers many different membership plans and rates spanning from 20-dollars for recent graduates to the most expensive 850-dollar sapphire lifetime joint membership. There are many different perks you get when you become a part of the Alumni Association, one of those being that it keeps you updated with events happening on campus.
Humor: The Most Underrated Tool in Your Marketing Toolbelt
Using Humor on Social Media
People trust people. Let me reword that, people trust people they relate to. Even more trust is extended to those we know or look up to. Social media connects us with people we trust, whether that be your best friend or Nicki Minaj. For this reason, earned media is incredibly valuable for a business. A good example of companies utilizing humor on social media platforms are fast food restaurants on Twitter. Do you remember the Twitter beef between McDonald’s and Wendy’s? Both companies gained copious amounts of earned media by making their consumer base laugh.
The Power of Networking: A WWU Marketing Student’s Tricks to Networking
What is Networking
Networking is the exchange of information and ideas among people with a common profession or interest, usually in an informal social setting. Networking is building a connection with another individual.
Networking is used by professionals to expand their circles of connections, to find out about job opportunities, and increase their awareness of trends in their field. Networking does not only have to occur in the professional world.
Case Competition: Is It For You?
What is the Case Competition?
The Western Student Marketing Association Case Competition is an event that brings together marketing students to work on a marketing problem and provide a solution to a panel of judges. Those who are interested in participating can sign-up at one of the SMA meetings(opens in new window) or go to the SMA website. Participants can choose their team members or are assigned in a team of three(opens in new window), and attend a prep meeting to ask any questions regarding the event or procedure. Details about the case are not given to the participants until the day of the event. The Case Competition is usually held on a Saturday with refreshments and food provided for everyone. Each team is given 3 hours to analyze the case and, without Internet, need to come up with a solution to present in the form of PowerPoint. There are two rounds of judging, and time is given to the top
Top Reasons to Get a Marketing Degree at WWU
Your Marketing Skills Are Always in Demand!
Marketing is a great field for those who know learn how to communicate effectively and think creatively. Those skills can be a powerful combination in today’s job market. Since the field of marketing is moving fast, keeping up with current marketing trends is incredibly beneficial to those early in their career. The overall employment of those looking to become marketing managers is projected to grow 6 percent from 2019 to 2029. This is faster than the average for all occupations. This career option will continue to be essential for businesses to increase profits and expand market shares.