Top Reasons to Get a Marketing Degree at WWU

By: Tyler Borjeson

If you're a strategic, creative problem solver who wants an agile evolving career, then a degree in marketing is a perfect choice. 

The Western Washington University Marketing Program(opens in new window) offers many students the knowledge and career opportunities to feel comfortable in the marketing landscape. In this blog, I am going to discuss the top reasons why marketing is one of the best career options for those looking to get into a rapidly growing field.  

Your Marketing Skills Are Always in Demand!

Marketing is a great field for those who know learn how to communicate effectively and think creatively. Those skills can be a powerful combination in today’s job market. Since the field of marketing is moving fast, keeping up with current marketing trends is incredibly beneficial to those early in their career. The overall employment of those looking to become marketing managers is projected to grow 6 percent from 2019 to 2029. This is faster than the average for all occupations. This career option will continue to be essential for businesses to increase profits and expand market shares.

Marketing is Very Diverse

Are you a data-driven person or lean to the creative side? Regardless of the type of person you are, there is a marketing path for you. The WWU Marketing Program offers a variety of electives for those in the major. Some of these electives include Digital Marketing, Social Media Marketing, Sports Marketing, and many more. These courses are designed to help you learn new skills and decide what area of marketing works for you!

Marketing is Constantly Evolving

The world of marketing is evolving quickly. Whether your learning integrated marketing communications or developing a content strategy, every field of marketing benefits from constant research and practice. Digital Marketing for example, is rapidly evolving the marketing landscape overall.

The current American spends an average of 23.6 hours online every week, and most of the time is spent on social media accounts. Over the next 5 years, CMOs are expected to raise their social media spending on advertisements by a significant 71 percent. The evolution of the digital world has rapidly changed the marketing field and those trends will continue to grow as the years go on.

Since the internet is so prominent in today’s culture, learning to communicate through the digital world is essential and can be a great career choice for someone willing to keep learning alongside these technological advancements. There's a space in digital marketing for every type of person.

Overall, a degree in marketing offers so many diverse career opportunities for any type of person out there. The skills that you will develop over the course of the WWU marketing program will constantly evolve and always be in demand. Whether you're on the creative side, a strategic problem-solver, or a data-driven enthusiast, there’s a job in marketing for you. Check out the WWU Marketing Page and get in touch with faculty to learn more about the program!