Why a Video?

We live in a digital world, specifically a digital video world. Studies have shown that our brains process visuals 60,000 times faster than plain text. Hubspot also found that video content is preferred over other forms of content from brands/businesses. It is also clear that short videos (90 seconds or less) have much higher retention—viewers are more likely to watch the video all the way through, as most people lose interest very shortly into long videos.

Here are the basic steps for building a website in WordPress.

1. Create a wireframe for your future site.

A wireframe is a blueprint that helps you develop a vision for your site. You can use a variety of online tools to create your wireframe, or simply draw it out on a whiteboard or piece of paper. 

Are you interested in educating your target audience about what your brand, products or service has to offer? Then let me introduce you to explainer videos! Explainer videos are short educational videos for your consumers about your organization’s brand, products, and/or services. Below you can view an example of an explainer video for my brand ReDrew Innovations.

Why do you need an explainer video?

I had no idea what to expect when I took on the role of Managing Editor in this quarter's Applied IMC (AIMC). I was thinking, "what did I say yes to?!" when reviewing information left for me to start planning for the class. Little did I know, this would be one of the most beneficial experiences I would have at WWU.

Some of my passions include graphic design, UI design, web design, and branding - all areas that I got to explore when creating my personal website in Integrated Marketing Communications (IMC) Fall 2022.

I had a vision when I designed my creative brief in Integrated Marketing Communications (IMC) Fall of 2021. I wanted to create a personal brand that felt very "Alana" - it needed to align with my values and goals, express my aesthetics and design taste, and support my future career direction. Although I only had one academic quarter to ideate and execute my brand, I am so happy with what I created.

Over the past 3 months, I experienced life as a product manager for the podcast: Marketing by the Minute. I was selected for this role in my Applied Integrated Marketing Communications class where we were tasked to build a product or service to improve our own marketing department. My team decided to rebuild and improve a podcast from the previous quarter. During this time, I oversaw a team of 5 content creators. I learned so much about how to manage a team and what tools/practices are used to help managers succeed.

This fall I managed a team of content creators in my Applied Integrated Marketing Communication class at WWU. Our project was to develop a product for the marketing program. This process started with learning about creative briefs and creative strategies.