Mindful Marketing - MKTG 475 - Branding
What is 475?
Marketing 475, or Brand Management, is all about branding and learning about what exactly makes life, religion, companies, etc. meaningful to the consumer. The professor, Tejvir Sekhon, gives us insight on these key ideas from the class:
- How to manage customer relations
- How to link your role within an organization to how you can effectively serve customers better
- Brand positioning, design, management and leverage
This course delivers knowledge in a variety of ways such as case studies, readings, discussions, lectures, and a research project where students will audit a brand! The brand audit will provide opportunities to engage in primary research and create marketing implications based on the results of the research.
Mindful Marketing - MKTG 499 - People and Money
What is 499?
Marketing 499, or ‘People and Money’, is a discussion-based class where students learn about Price, one of the four P’s in the marketing mix. These are elements that a company uses to connect to its target customers efficiently and effectively. The four P’s are:
- Price
- Promotions
- Product
- Place
Marketing 499 is the only elective that covers the price element and is often thought of the least by students. Students will discuss topics ranging from fairness, how companies set prices, psychological behaviors that affect how consumers make purchases, auctions, and much more!
Third Time’s the Charm: Lessons Learned as Director of Operations
After my time as a content creator and then a product manager, this quarter marked my first time taking on a more ‘big-picture’ kind of role as the director of operations for the integrated marketing communications class. If you aren’t already familiar, this class is structured in three levels
- Small teams of content creators
- Product managers who manage those teams
- The executive team that oversees the product managers
Now that I have taken the class three times, I have seen and gotten familiar with all three levels of work and management that are involved in the marketing communications process. It was an interesting adjustment going from a product manager to being an executive team member, as I had gotten more used to doing hands-on work on products, but I now had to take a step back.