Marketing Messenger Vol. 4
As the Fall quarter is coming to an end, welcome to the last edition of Marketing Messenger! If you haven't checked out our previous volumes already, please do so here. In our last newsletter, we will be recapping our latest WWU Marketing event: the Career Launch and Holiday Mixer, and featuring alumni Alyssa Herbert and student Jovani Ramirez.
Career Launch
On December 1st, we gathered at Copacino Fujikado in Seattle for the Career Launch hosted by Marketing Alumni Chris Copacino and Andrew Gall. We had a chance to hear personal experiences and received advice from the WWU Marketing Program Alumni, guests, and instructors in different aspects such as Making a winning first impression, Resumes and portfolios that get you noticed, and Building a network that launches your career. We would like to thank the people who made this event possible
Ed Love - the Finance & Marketing Department Chair.
Heather Christianson - the Finance & Marketing Department Manager.
Rebecca Andrews - the Marketing Program Social Media Manager
Morgan Widden - Professional and Career Readiness Director
Jovani Ramirez-Cuevas - who is being featured in this volume's Student Spotlight, took professional headshots for the students.
Prof. Cat Armstrong Soule, who has helped develop SMA into one of the most active and impactful clubs as Western.
The Panelists:
Bob Brennecke - Director of Marketing – Minecraft Consumer Products Retail, Events and Experiences, Microsoft.
Nabeel Chowdhury, 2012 - Senior Vice President | Seattle & Austin, 24 Seven Talent
Chris Copacino, 2003 - Executive Director of Business Development, Copacino + Fujikado
Kathleen Esses, 2013 - Renewal Specialist, Highspot
Andrew Gall, 2001 - Group Creative Director, Copacino + Fujikado
Sofia Gomez, 2015 - Practice Lead – Application Development (NextGen Recruiting), Insight Global
Jared Laird, 2016 - Senior Product Manager, DISQO
Reema Patel, 2013 - Communications Manager, Communities in Schools of Washington
Makenna Schumacher, 2019 - Senior Media Services Manager, New Engen, Inc.
Brian Scowcroft, 2011 - Assortment Planner, Nordstrom
Ann Stone - Lecturer, Sauder School of Business, University of British Columbia Chair, WWU Marketing Program Advisory Board.
Chris Witherspoon, 1994 - President and CEO, DNA Seattle
Trustee, WWU Board of Trustees
And special thanks to
WWU Student Marketing Association
Especially many alumni and friends who donated on Give Day
Holiday Mixer
After the Career launch, we switched gears and started the Holiday Mixer at Pike Brewing Company where there was great food, great drinks, and an electric atmosphere. We were joined by more alumni and students who couldn't make it to the career launch, we're so grateful for everyone else who came. Here everyone was able to talk and mingle more, catch up with old friends, and meet new people. That same night, the UW Huskies beat Oregon Ducks, winning the Pac-12 Championship so it was really great to be in Seattle for that. So many marketing alumni gave great advice to the students on how to interview for jobs, find out what they're interested in, and navigate their career.
We would like to express our appreciation to all the alumni who showed up to the mixer, as well as the guests and panelists who stayed with us till the end. It was a once-in-a-lifetime experience for us and to everyone who didn't have a chance to attend this event, be on the lookout for next year's event in the next team's newsletter or on the Marketing Program social media!
Network Night
This last Wednesday the executive team hosted our last network night of the quarter at Schweinhaus Biergarten per usual. Dan Purdy along with many students in IMC all came out for one final goodbye before the fall quarter ends. We celebrated our hard work and newly soon-to-be graduating students. In addition to all of the celebrations, Dan Purdy also announced the upcoming Winter 2024 executive team members and our six new product managers, three of whom are from the Marketing Messenger team. Our next team of product managers are Jaime Bui, Justin Casper, Mia Crum, Jazmin Muratalla-Sanchez, Cailin Thompson, and Fred Warfield.
Upcoming Marketing Events
Please look forward to next quarter for the next newsletter that will be developed by an entirely new team!
From The Team |
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Dear WWU Marketing students, alumni, and faculty,
As the quarter comes to a close, we would like to take a moment to reflect on the past 10 weeks and express our gratitude to all of our readers. We hope that our newsletter has been informative, engaging, and helpful in keeping you up-to-date with the latest happenings in the program. From the Marketing Messenger team we want to say thank you! You may be seeing current content creators as product managers in the upcoming quarters so be on the lookout for familiar faces and new content! Sending you warm wishes and happy holidays!
Sincerely, The Marketing Messenger Team |
Alumni Spotlight: Alyssa Herbert
Alyssa got her introduction to marketing in high-school, as president of DECA. She found a passion for it and felt it really clicked over other subjects. Alyssa is currently the marketing manager at Arrowhead Ranch, where she oversees all website, email, social media, and event marketing.
Connect with Alyssa!
With the marketing industry changing, do you think classes taken a couple years ago are still used in today's environment?“Oh 100%. I think every single thing you learn in school is a fantastic foundation to take you to your career. And once you're actually in your career you're going to use those things that you learned in school and you're going to apply them. " |
What skills did you learn at Western to apply to your job?
" I think the things I learned the most at Western is the foundations. Understanding how important it is for brand messaging and being able to take that messaging and spread it across platforms. Once I'm actually within the job I had to take it upon myself to learn how that applies to the company I'm actually working for. Being able to have that foundation that Western taught me and understanding all those key elements to marketing, and being able to actually apply them is what I learned on the job. "
What's your favorite snow-based activity?
" I used to ski all the time as a kid on the weekends. And then I took a break for a while and I didn't ski for a long time, and in the last couple years I've picked it up again. So definitely skiing. "
Read the full interview here!
Share your story!
Interested in being our next alumni spotlight or being a guest speaker for SMA? Express your interest by sending us an email at wwumktgdept@gmail.com. For SMA inquiries reach out to sma.wwu@gmail.com. We would love to hear from you!
Student Spotlight: Jovani Ramirez
Jovani is a senior that will be graduating in December 2023 with a major in Marketing and minor in International Business.
"In my free time I enjoy taking photos or watching movies. I’ve shot photography professionally for a few years now and although I don’t do much client work anymore, I still try to get out and take photos when I can. I also very much enjoy watching movies. It was activity my siblings and I did a lot when I was growing up, so it has a special place in my heart. Over the years I have collected about 200+ Blu-ray movies."
Why did you choose to be a part of WWU Marketing program?
"I am in the marketing program at WWU because I knew from the start of my college career that I wanted to do something with business but had a curiosity to do something creative as well. The marketing program seemed like the perfect program to learn the skills I needed to be able to apply both of those interests into a future career."
What is a moment you would consider to be significant in your WWU Marketing experience?
"Not long ago the marketing program had an advisory board meeting and after the meeting ended, they allowed students to meet the advisory board members and connect with them. I felt as though I was getting to network with people who were eager and willing to help students but also felt like I was representing the marketing department on behalf of all its students. For many of the students and advisory board members, it was their first time meeting, and having a good first impression seemed important. I was very thankful to receive the opportunity to meet such wonderful people and also felt proud to be a part of this fantastic program."
Connect with Jovani on LinkedIn!
Topic: Course Expansions
Feeling out of the loop with marketing trends? Needing to learn some new skills? Don't worry, we've got few solutions to that.
Here's a short list of free courses you can take to get back in the loop:
- This Search Engine Optimization Fundamentals by the University of California Davis is currently rated 4.8 out of 5 stars, and is free to enroll.
- Social Media Advertising by University of Colorado Boulder
- Web Development Courses by CodeAcademy, free courses are offered and this is a great way to learn more about coding (at any experience level).
- Affiliate Marketing for Beginners by Udemy, affiliate marketing is a unique way to generate leads and sales and this course offers a helpful framework to follow.
Check out this comprehensive blog and our previous features as well to keep growing!
Loved This? Here's Some Things Like It
As mentioned in our previous newsletter, there are four more IMC teams actively working to produce more department content across various platforms. We want to say thank you and farewell! Be sure to look out next quarter for the new squad takeovers!
Check out the latest content made by our peer IMC groups:
"Marketing Unplugged" Podcast
"Representation in the Marketing Program" Webpage
"WWU Marketing Blog" Blog Posts
"Marketing Messenger" Newsletter
"Open Door Shorts" TikTok
Connect With The Team!
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