Alumni Chat: Content Marketing Trends in 2022
Watch the video from our first WWU Marketing Alumni Chat of 2022. In it, we discussed the latest trends in content marketing.
Let's be honest, marketing is impossible without enticing content to attract buyers and customers. In this alumni chat moderated by Associate Professor Mark Staton, alumni panelists Hamza Abou Ammo `20, Sydney Bolinger `14, and Jill Unruh `17 discuss what is new, what is back, and what is working. Hear tips from the pros!
Video
Panelists
Hamza Abou Ammo '20 - Fixture Media
Hamza is a Digital/Content Marketing Specialist at Fixture Media who is focused on effectively communicating, engaging, and reaching people.
Sydney Bolinger '14 - BibleProject
Sydney is the Chief Marketing Officer for BibleProject, a crowdfunded nonprofit that makes free animated videos and resources to help people experience the biblical story. She was formerly at Nike and Oregon’s largest winery, Union Wine Company. Her work contains a deep commitment to building trust in audiences and creating strong touchpoints that take the consumer on a personalized journey towards the organization's north star.
Jill Unruh '17 - Lifetime Brands
Jill is the Digital Content Manager at Lifetime Brands, a leading global provider of kitchenware, tableware and other products used in the home.
Moderator
Mark Staton, PhD
Associate Professor of Marketing
Director, MBA and Graduate Programs
College of Business and Economics
Mark teaches digital marketing (undergraduate) and marketing strategy (MBA) at the College of Business and Economics at Western Washington University. He is the director of the MBA program which has daytime and evening programs in Bellingham and a weekend program in Everett.
(posted 3/16/2022_hc)