2022 SMA Case Competition

Professor Ed Love speaks to group of students

What is the SMA Case Comp?


The annual SMA Case Competition gives students the opportunity to develop a solution to a problem outlined in a case, and present the solution to a panel of judges from companies such as Microsoft, Amazon, New Engen, WWU faculty, and other local and Seattle area marketing firms.

The Case Comp is put together by the Student Marketing Association, ran by the students for the students. There is a preliminary round where all students present with a select group of judges, and then 3 teams move on to the final round. These final 3 teams then present to the judges and a live audience before a winner is chosen.

(image: Dr. Ed Love at the 2020 Case Comp)

Case Comp Sponsors

New Engen is a huge supporter of the Case Competition and has been a consistent sponsor.

2022 SMA Case Comp Rundown

screenshot of Dr. Ed Love at the 2022 Case Competition with title slide for event

(image: Dr. Ed Love at the 2022 Case Competition)

2022 marked the 10th annual Case Competition and the 2nd year that it was held virtually. There were 32 competitors and 17 judges. After the preliminary rounds held on Friday, all competitors and volunteers were able to network at the Meet The Professionals event, which had over 20+ industry professionals! This is an added benefit of competing in the Case Comp, as well that this year students were able to participate in a FREE professional headshot event.

two team images with three competitors each in industrial setting with blurred background

On Saturday was the final round. This was a live event where family and friends could watch their students compete and cheer them on! During deliberation, voting took place for the People’s Choice Award. The People’s Choice Award gives the audience a chance to show recognition to which team they think did an outstanding job.

The winners for the 2022 Annual SMA Case Competition are as follows:

Headshot of Professor Cat Armstrong Soule

“The judges were so impressed with the level of analysis and presentation skills across the board, there was heated debate in both the preliminary rounds and the finals in the deliberations.” - Cat Armstrong Soule, SMA Faculty Advisor

screenshot of first place teams presentation showing Q1 ad spend breakdown

(Image: Screenshot of 1st place team's presentation)

The prizes for winners included cash prizes for the top 3 teams and the People’s Choice Award winners, as well as a luncheon with New Engen executives for the 1st place team. However, New Engen was so impressed with this years presentations that they invited the 2nd place team to a luncheon as well!

Headshot of competitor Sophie Collins with long blond hair in red sleeveless shirt

“[The Case Comp] was an excellent outlet for demonstrating the professional skills we have learned over the last few years and use them in a non-academic environment.” - Sophia Collins, ‘22 Case Comp Competitor & International Business Student

screenshot of second place teams presentation with headshot images in round circles on beige background

(Image: Screenshot of 2nd place team's presentation)

Thank you!

group photo of 2021-22 SMA officers lined up in two rows

Another huge ‘thank you’ to New Engen for sponsoring this year’s Case Comp, and for everyone who made it possible. Thank you, Cat Armstrong Soule, Ed Love, the SMA Officer Team, and everyone who competed, volunteered, judged, or watched the final round! We can’t wait for next year’s competition and the evolution of the Case Comp in years to come.

(Image: 2021-2022 SMA Officers)