Tejvir Singh Sekhon, PhD
Associate Professor
About
Dr. Tejvir Singh Sekhon is an Associate Professor of Marketing at Western Washington University, Bellingham, USA. His research interests include marketing strategy, branding, sustainable consumption, allyship, moral decision-making, and consumer well-being. He has published in a diverse range of top scholarly journals, including the Journal of Macromarketing, Journal of Brand Management, Journal of Applied Social Psychology, International Journal of Wellbeing, Psychology & Marketing, and Industrial Marketing Management, among others. Additionally, he has contributed to practice-oriented journals such as the MIT Sloan Management Review and popular media outlets like the Seattle Times Sunday Opinion Column. He holds a PhD from Boston University, Boston; an MBA from the Indian Institute of Management, Lucknow, India; and a bachelor’s degree in engineering from the University of Delhi, New Delhi, India.