Ed Love is an Associate Professor of Marketing and Department Chair at Western Washington University. He has his PhD in Marketing from the Foster School of Business at the University of Washington. His research interests include choice modeling, preference formation, ethical standards of judgment, decision theory, marketing strategy, and innovation. In addition to his academic experience, he has over ten years of professional experience in new product development, entrepreneurship, business development, consulting, financial modeling, and project management. He holds an MBA in Finance and Management Information Systems from the University of Arizona (Beta Gamma Sigma) and a Bachelors Degree in History from The Evergreen State College. He is a Returned Peace Corp Volunteer.