Eunah Lim



Eunah Lim received her PhD from ISCTE-IUL in Lisbon, Portugal in management, with a specialization in strategy and entrepreneurship. She also completed an MA in management from Durham University in the UK, an MA in international relations from Sookmyung Women’s University in South Korea, and an MSc in applied neuroscience from King's College London in the UK. She has worked in Korea, the Philippines, and the United States. Her research has focused on several strategy and international strategy topics, including recently the intersection of national culture and organizational learning, as well as culture and the IP value chain. At Western, Eunah has taught the intro to international business course as well as the capstone strategy course. 


PhD, ISCTE--Instituto Universitário de Lisboa; MA, Sookmyung Women's University; MA, Durham University; MSc, King's College London; BA, Hongik University

Recent research:

Powell, K.S., Lim, E., & Sass, M. (Forthcoming). Multilevel cross-cultural training outcomes and self enhancement or strategic modesty through self-reported outcomes: A meta-analysis. International Studies of Management & Organization, Accepted January 19, 2023, DOI forthcoming.

Powell, K.S., Lim, E., & Takahashi, H. 2022. Chasing ‘animal spirits’: Business expectations, performance feedback, and advertising intensity in Japanese firms. Asian Business & Management. DOI: 10.1057/s41291-022-00190-6.

Powell, K.S., Takahashi, H., & Lim, E. 2022. Experienced ‘misfits’: Multinationality alignment, international experience, and adjustments to multinationality. Journal of Business Research, 151: 56-69.

Powell, K.S., & Lim, E. 2022. All or nothing: International coalitions responding to competing pressures in challenges to IP rights. Journal of International Management. 28(3): 100925.

Powell, K.S., & Lim, E. 2022. The concept of ‘spatial knowledge’ used by top-management-teams and CEOs in internationalization. Multinational Business Review,30(2): 173-191.

Lim, E., & Powell, K.S. 2022. Language and discounting future value: Language as a moderator of internationalization-innovation performance relationships. Management Decision, 60(1): 48-65.

Powell, K.S., Lim, E., & Ando, N. 2021. Seeing the tree and the forest: Japanese auto firm multinational dispersion, cultural distance, and foreign manufacturing subsidiary ownership levels. Asian Business & Management, 20(2), 163-187.

Lim, E., & Antonio, N.S. 2020. National culture as a moderator in ambidexterity-performance relationships: A meta-analysis. International Journal of Business Innovation and Research, 21(1), 128-149.

Powell, K.S., & Lim, E. 2018. Motive meets experience: Cultural distance, motive, related experience, and foreign subsidiary ownership structure. Journal of Business Research, 92: 81-92.

Powell, K.S., & Lim, E. 2018. ‘Misfits’ DO try to fit: Deviations from firm-specific optimal multinationality and subsequent market entry or exit in US law firms. Journal of Business Research, 82:141-148.

Lim, E., & Powell, K.S. 2018. Leveraging IP at Bandai Namco’s Toys and Hobby SBU. Published by The Case Centre. Case ID: 318-0053-1. Teaching note ID: 318-0053-08.

Lim, E. 2017. Factors related to success and failure in Puget Sound wineries, Journal of Wine Research, 28(3), 239-254.

Powell, K.S., & Lim, E. 2017. Investment motive as a moderator of cultural-distance and relative knowledge relationships with foreign subsidiary ownership structure. Journal of Business Research, 70, 255-262.

Powell, K.S. & Lim, E. 2015. The Internationalization of Paris Baguette. Published by The Case Centre. Case ID: 315-254-1. Teaching note ID: 315-254-8.

Powell, K.S., & Lim, E. 2009. Nonroutine CEO turnover in Korean Chaebols. Journal of Asia-Pacific Business, 10, 146-165.