Sara Baskentli is an associate professor at Western Washington University and received a Ph.D. from Baruch College, CUNY where she was a Sheth Consortium Fellow. She conducts research in the area of consumer well-being, with specific interests in morality, sustainability, Corporate Social Responsibility and sensory marketing. Dr. Baskentli has received several external grants to support her research in vulnerable populations. She currently serves at the Editorial Review Board of Subsistence Marketplaces. In addition to her academic experience, she has professional experience in business development and marketing research areas.