Fall 2017: Tuesdays 10:30-1pm and by appointment
Cat’s research focuses on judgment and decision making within the exchange and consumption contexts. Her dissertation explored behavioral and consumer-elective pricing. Broadly, she concentrates her work on how consumers form perceptions and how those perceptions are related to intentions and behaviors, often in pricing and sustainability domains. Her other areas of research expertise include sustainability and marketing and anti-consumption, consumer protections, branding and brand communities, and consumer-to-consumer exchange. She uses a variety of research methodology including experimental, interview, descriptive survey, field research, observational and data scraped from social media.
Cat has taught MBA Marketing Management and many undergraduate courses such as: Principles of Marketing, Brand Management, Consumer Behavior, and Integrated Marketing Communications at Western Washington University, University of Oregon and University of Montana. She also created and often teaches a course entitled People & Money: Behavioral and Psychological Perspectives on Pricing.
She has published research in the Journal of Advertising, the Journal of Marketing Management, and the Journal of Behavioral and Experimental Economics. Her work is routinely presented at conferences such as the Association for Consumer Research, Society for the Psychological Study of Social Issues, Pricing and Retailing and Marketing and Public Policy.