2023 SMA Marketing Case Competition

Authors: Fiona Tracey and Neviah Leer

Photographer: Neviah Leer

Congratulations to the finalists for the 11th annual Student Marketing Association (SMA) Marketing Case Competition!

The annual Case Competition gives students the opportunity to develop a solution to a problem outlined in a case, and present the solution to a panel of judges from companies such as Microsoft, Amazon, New Engen, WWU faculty, and more.

On February 10, 2023, CBE Marketing students were given the opportunity to create a presentation on how the Callaway Golf sports equipment company could reach a broader, younger audience. First place was awarded to Kevin Welch, Brett Budos, and Eddie Zhang. Second place was awarded to Fiona Tracey, Ghenwa Ramadan, and Will Denouden. Third place was awarded to Alexis Janis, Brady Rhors, and Steinar Mikkelson. An additional shoutout to our 3rd place team for receiving the People's Choice Award!

Thank you to all of the judges and volunteers for donating their time to help out with this event. Thank you to New Engen who is a huge supporter of the Case Competition and has been a consistent sponsor.

First Place Presenters
First place presenters, Kevin Welch, Brett Budos, and Eddie Zhang, giving their presentation in front of judges and CBE peers