Byong Rhee
Instructor
About
Byong-Duk Rhee (Ph.D., University of Michigan) is a visiting professor of marketing at Western Washington University. He has taught various courses throughout his 36 years of teaching career for undergraduates, MBAs, and doctoral students at Washington University, Hong Kong University of Science & Technology, Hong Kong Polytechnic University, and Syracuse University: Mainly quantitative courses as his backgrounds are economics and statistics, including marketing research, database marketing, quantitative business analysis, game-theoretical modeling, and pricing.
His research has focused on developing theories of firm-level competition using a game-theoretic approach: Specifically, coordination to mitigate vertical conflicts in a distribution channel and channel rivalry in multi-channel distribution, firms’ horizontal competition and resulting product differentiation, impact of government regulation on the firms’ pricing, and marketing/manufacturing interface, especially in fixed-position layout operations, such as construction, ship building, and aircraft manufacturing. In addition, he has made significant contributions in developing research methodologies such as multivariate statistics and causal modeling with an interactive structure such as LISREL and PLS. His research articles appear in many premier and top-tier journals, including Management Science, Biometrika, Journal of Economics & Management Strategy, Regional Science & Urban Economics, Journal of Retailing, Marketing Letters, Multivariate Behavioral Research, Naval Research Logistics, European Journal of Operational Research, International Journal of Production Economics, Construction Management & Economics, Automation in Construction, and Journal of Management in Engineering.