Sandra Mottner

Emeritus Faculty


Dr. Mottner has been with Western Washington University and the College of Business and Economics since Fall 2001. She is the Associate Dean and a Professor of Marketing and the former Chair of the Finance and Marketing Department. Her teaching interests include Nonprofit and Social Marketing, Retailing and Marketing Strategy. Prior to coming to Western Washington University she taught at the College of William and Mary, Mary Baldwin College and Old Dominion University as an instructor. She holds an M.B.A. from the College of William and Mary in Williamsburg,Virginia and a B.A. from Mary Baldwin College in Staunton, Virginia.

In the Fall of 2008, Dr. Mottner was recognized as a Distinguished Teaching Fellow by the College of Business and Economics. She is also the recipient of the Allette and Cayden Chase Franklin Excellence in Teaching Award, the Western Washington University Excellence in Teaching Award, MBA Professor of the Year Award, and MBA Evening and Daytime Programs Professor of the Year.

Research interests primarily include nonprofit marketing, retail marketing and pedagogical research related to the areas in which she taught and chaired. Research papers have been published in the Journal of Business Research, International Journal of Nonprofit and Voluntary Sector Marketing, Journal of World Business, the Journal of Marketing Education, Journal of Public Affairs Education, Business Horizons, Services Marketing Quarterly and many others. Her research has also been presented at numerous academic conferences including the American Marketing Association Educator's Conference, the Academy of Marketing Science, the World Marketing Congress, and the Marketing Educators' Association among others. She serves on the editorial review board of three academic marketing journals. In addition, she has written chapters for three books on nonprofit marketing. Dr. Mottner has been awarded two College of Business and Economics Dean's Research Award, the David Merrifield Research Award, and the M. Wayne Delozier Best Conference Paper Award at the 2004 Academy of Marketing Science Annual Meeting.

Prior to pursuing an academic career on a full-time basis Dr. Mottner spent a number of years in the business world. Responsibilities included those of General Manager of a wholesale and retail art company, consultant to nonprofit retailers and art retailers, Managing Director of a historical site, Manager of Retail Sales for the historic area and non-historic properties of the Colonial Williamsburg Foundation, Area Manager for a group of department stores in North Carolina and a General Manager for several stores in the same chain of department stores in Virginia, and an Asst. National Retail Sales Manager and a Buyer and Asst. Buyer for home furnishings at Sears corporate headquarters.

Originally from Seattle, Washington Dr. Mottner returned "home" after an absence of 30 years. She has family ties to the university through her Great Uncle and Aunt, Edward and Marjorie Arntzen, who were both long-term associates of Western Washington University.