Maximo Barahona
Instructor
About
Professor of International Business and Marketing, Intercultural Communication and Management, and Digital Transformation & AI Integration. Professor at Université de Montpellier and Montpellier Business School, in France, and Instructor at Western Washington University, in the U.S.
Consultant and researcher on technology, innovation, and education, specializing in AI and digital transformation. Author of A Framework for AI Adoption in French Higher Education and the forthcoming Generative AI in Higher Education: A Practical Guide for Educators.
Author and regular contributor to international media, including The Conversation and Medium, and host of the podcast GloCal: Global Issues, Local Perspectives.Co-founder of Radical Distribution, which introduced Moyee Coffee to France with blockchain-enabled transparency. Fluent in English, French, and Spanish.
Digital Works
A Strategic Framework for the Thoughtful Adoption of AI Higher Education