Marketing Program
As a Marketing student in Western's College of Business and Economics (CBE), you will obtain a Bachelor of Arts degree in Business Administration with a concentration in Marketing and be in a position to pursue your goals. The curriculum has been developed to provide students with coursework that is intellectually stimulating and useful in today's marketing profession.
Marketing is about problem solving, satisfying customer needs, building beneficial relationships, and creating value for organizations. It's essential in both for-profit and non-profit sectors, connecting people with products, services, and ideas. Marketers utilize a range of tools and strategies for success, relying on research to guide their decisions. Join this dynamic field where creativity and strategy intersect, offering endless opportunities for growth and impact!
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Student Marketing Blogs
The mission of these student-written blogs is to inform students and alumni about the program and support our goal of using marketing to benefit the community and society.
Contact Us
Ed Love
Cat Armstrong Soule
Department Chair
Parks Hall 417
360-650-4685
Cat.ArmstrongSoule@wwu.edu
Molly Baumann
Department Manager
Parks Hall 415
360-650-2578
Molly.Baumann@wwu.edu
Follow us on social media!
Visit our social media pages for more information and to see what’s happening in the program.