GET TO KNOW YOUR MARKETING FACULTY

EPISODE 1 TRANSCRIPT

(0:03) Jared: Hello marketing students. Here we are in front of the CBE building. Let's go inside.

(0:10) Jared: Here we are in Parks Hall, home to most marketing department faculty and advisors. Let's head upstairs.

(0:22) Jared: This hallway is where a lot of marketing professors and advisers hold their office hours. We know they can seem a little intimidating, but what better way to get to know them than by asking them some questions. And we also have some great My Professor reviews for them to read.

(0:34) Dan: My name is Dan Purdy and I've been teaching marketing at Western for 20 years.

(0:40) Ed: Hi, my name is Ed Love and I have been teaching at Western since uh 2008. So, it's been it's getting on 18 years.

(0:52) Dan: I teach a lot of different marketing classes. So, marketing principles, which is our introduction to marketing class, and then uh marketing 381, which is our marketing research class. Um, I teach integrated marketing communications, and I teach uh strategic marketing. Along the way, I've taught consumer behavior. I've taught retail, taught a lot of different types of marketing classes. I always joke I'm kind of the
department's utility infielder, and then I teach a lot of different things.

(1:24) Ed: Um the classes that I teach are marketing strategy um the capstone marketing class. Uh I teach uh marketing analytics marketing 41. Um and uh in the past I've taught innovation marketing 473. I've taught um many of the other classes as well, but I haven't taught them in a while.

(1:46) Dan: What drew me to Western's marketing department is our focus on helping students learn. Uh now you might think that's um should be obvious. Uh but a lot of uh places in academia are more more focused on research than on teaching. And uh I think that the emphasis that we place here on helping students uh develop the skills and the ability to u join the professional marketing world that that's what I'm
passionate about helping students do and that's what I love about our focus.

(2:20) Ed: What drew me to Western's marketing department was um the balance of uh strong student centered culture and um a interest and support of um doing research in the field of marketing which is a passion of mine.

(2:43) Dan: Favorite student success story? Well, there's been a lot over the years so I don't know that I have a favorite. Uh but a couple of recent ones that really come to mind. Um one is Anu Domingo who um she took what she learned in marketing 381, our marketing research class, and that helped her get an internship at uh Microsoft, which then turned into a full-time job after graduation. And she just seamlessly went through the process. And now Anu has tremendous ability. I I don't want to say it's it was the class necessarily, but but what I what I love about that is she directly applied what she's learning in marketing research in her interview, which got her in the internship, and then that's what led to her getting the job. And that's just amazing. Uh the other more recent success story I really uh love is uh one of our alums uh Justin Casper, a couple of years ago won the SMA case competition we do every year. And part of what you do when you win that is you get a interview with the sponsor which is New Engine uh is the sponsor of the SMA case competition and he did so well in his interview that they hired him and uh he this year is the case competition writer. So he's the one writing the case for New Engine that we're presenting to
students. So talk about this full circle thing to go from winning the case competition to getting the job then to becoming a judge at the case competition and the one who's in charge of writing the case that students will work on. That's amazing. All within the span of about 2 years. And that shows you the growth that's cap, you know, that we're capable of, but also that that you can achieve when you really apply yourself. It's kind of amazing.

(4:26) Ed: Um, what's my biggest student success story is a very hard question to answer because you know by now I've taught thousands of students and we've had some absolutely incredible outcomes for students and um, you know, I think about some of my earlier students who have uh, you know, gone on to uh, big roles at Google in Europe. Um, I think about uh Jason Wilson who is uh running an advertising agency. Um, there's just so many students that just come to mind who are who are doing uh really significant work at terrific organizations. Some of them are startups, some of them are major corporations. Um, but they're all doing really cool stuff.

(5:24) Dan: My office hours this winter quarter every Monday and Wednesday 11:30 to 1:30 here in Parks Hall 2060. So I'm kind of located over by the big computer lab on the second floor of Parks Hall.

(5:36) Ed: So, in uh for my office hours, um I don't have any this quarter that are that are set on official times, but you can always book with me uh on appointment. And um if you shoot me an email, uh I can send you my bookings link or if you've got an old email of mine, you can always see the link to my bookings page in uh my signature.

(6:10) Dan: by far the best marketing professor I have had at Western. His classes are tough, but then of course so rewarding. All of his classes have given me so much confidence when considering using my industry knowledge in the real world. Anyone who wants to challenge themselves, confident or not, will gain so much from his classes. And that's exactly what I'm hoping for is that people gain confidence. That's
what I want. That's the whole point of it is give you tough things to do and then when you accomplish them, you gain confidence. And if you don't for some reason the first time, what you do is is you gain experience.

(6:48) Ed: Uh this is also from marketing 49. Uh quality 5 difficulty three. Uh the professor is the best in the marketing department. Oh, thank you. uh so caring and understanding about the students in the class and takes the extra step to make sure people are following the curriculum. good. Um that makes me feel good. It's very nice.

(7:11) Dan: Let's see. Quality score four, difficulty of five. This was the most difficult class I have ever taken. Facts. Expect to work overtime on campus completing group projects. Facts. That being said, I learned so much from him about marketing, professionalism, and life. Nice. He
creates an environment to make and correct mistakes. Yep. Do the extra credit. Mhm. Show up. Yes. Participate. Study for exams. And pray for a good good group. Oh my gosh, we all pray for good groups.

(7:45) Ed: So, this is for marketing 49. Um, get a five for quality, which is nice. two for difficulty, which um and it says, let's see, uh Ed is an overall great professor. I really enjoyed that he doesn't have pre-made lecture slides. He actually uses the whiteboard during lectures and takes his time explaining concepts when students don't understand. Case presentations are long, but not as hard as you think. The final group project isn't hard, but very time consuming. Good luck.

(8:26) Dan: Okay. 381 quality, which is marketing research quality of one. Oh god, that hurts. Difficulty of five. Yeah, true. Got to be. Dan, I love this one. Dan is an egotistical manchild. Nice. I do. I am kind of childish. He is by far my least favorite teacher I have had in my life. Life. That is amazing. He constantly talks about himself and preaches his way of doing things, setting students up to fail by purposely leaving out valuable information on which he will grade you. People who positively rate his class are experiencing Stockholm syndrome. Stockholm syndrome. Nice.

(9:10) Ed: Getting 473. Haven't taught that in a while. Uh this is from 2013. Uh quality two. Difficulty three. Overrated. Backstabbing professor. That's all I've got to say. Nothing innovative about marketing innovation. All a bunch of BS. If he likes you, you get a good grade. If not, for whatever reason it is, he for whatever reason it is, he would smile at your face and say nothing. Your grade, however, will say it all. Unfair. Worst class in my undergrad experience ever. Okay. Well, I uh I don't really know how to respond to that. I um I do try to be fair. I'm sorry you didn't feel like I was. And um I'm sorry you were disappointed in your grade. Uh I follow a rubric. Um, and I'm sorry it didn't work out for you.

(10:21) Dan: Okay, so this one is for 381, just marketing research. Got a two for quality and a five for difficulty. They got a B. Pretty common. Uh, let's see. I haven't seen sunlight since this started. Don't expect a better grade than a B. Do the extra credit. Go to class. They do not coordinate the co-recs with each other. So, expect four things due before noon. Try not to have a breakdown. Guess that means a nervous breakdown. You can't have a job or hard classes. If you have a bad group, which are assigned, your grade will be bad. Study. Excellent advice. Study. I think that's like that's the best part of it. That nails it. Uh let's see. H there's a lot of truth here. Um do the extra credit. Absolutely. Go to class. Mhm. Yep. If you don't go to class, that's not you're not going to learn much. Uh let's see. They do not coordinate the co-recs with each other. Well, that's not true. Um so, expect four things due before noon. I mean, sometimes there are a lot of deliverables. That's true. Uh I hope you don't have a breakdown. Uh don't expect a better grade than a B. Don't expect any grade. I mean, that's the challenge, right? Is that once you start expecting things, then that's what you expect. What you should expect is to learn something.

(11:40) Ed: 2008 2008. That was like right after I got here. Um, okay. Marketing 381. Uh, so marketing research quality three, difficulty five. Wow. Um, yikes. Took both 381 and 32 during the summer quarter and wow. Have never been so stressed out in my life. He expects a lot from students and must go well above average to receive a good grade. must be due to his ambiguous expectations on projects and assignments. Projects are 40% of the entire grade. Great guy. Recommend me outside of class, but hard grader. Um I hope I challenge students, but yeah, I don't mean to overwhelm them. I'm sorry this person was overwhelmed. Um, and you know I um I you know I again it's it's hard to know what to do with that kind of feedback. Like um I'm you know I I I try to make a class that's challenging but also manageable. And uh I'm sorry the student didn't feel like it was manageable.

(13:11) Jared: Thanks for getting to know faculty with us. Be sure to follow us on Instagram and Tik Tok at Dubdub Marketing Students and catch us next time to meet more marketing professors. Bye!

EPISODE 2 TRANSCRIPT

(0:03) Melia: Welcome back to Meet Your Professors. Today we're in front of the Student Success Center in the basement of Parks Hall. Today we have two more professors for you guys to meet. Let's go see what they have to say.

(0:14) Max: So, my name is uh Max Barona. I've been teaching here in the U in the business school in the marketing department. I've been teaching for only almost a year, but before I was teaching also in the communication department several times. instances because I live in France in Europe most of the time but I come and teach here too. 

(0:35) Max: So this quarter I'm teaching uh personal selling. I'm teaching um AI marketing and I'm teaching also uh an MBA course which is named um introduction to AI for managers which is basically a general idea and also specific about what AI is and how can we use it in the context of managers but it's the same with AI in marketing which we take what AI is you know the limitations the hype and the fear and then also kind of like what are the uses currently being implemented using AI and Yeah, the students go hands on and like they practice different things with it.

(1:20) Max: So, I'm looking at my supposedly very good, well, good, let's say, um, review on Rate My Professor says quality is four, difficulty three, which is interesting. Normally, it's the opposite. And, um, it says, "Honestly, he isn't that horrible." That's as good as I go. Yes, just follow his rubrics word for word and do what they ask for, and you'll be fine. All right. I feel like the bad reviews are from communication majors who aren't used to taking difficult classes. Oo, you heard that. And the only greatest thing every week are two discussion posts. So, it makes sense that he expects a lot of work to be put into them. All right. Yeah. I mean, what I can say, yeah, definitely the bad because I have really bad uh RA professor reviews and I totally understand. is like the the big chunk of them is for the co period and I was teaching online and nobody was happy. They were not happy. I was not happy. I mean in the beginning it was really good. It went really well because turns out that I knew how to uh teach online. I do have some you know experience and uh learning I mean skills on it. But it was really difficult. People were tired. I totally get it. Okay.

(2:32) Max: Uh honestly he's he isn't that horrible. I like that. Okay, that's good to end with a with a good one. So, quality five, difficulty four. Good. Max is the best exclamation point. Thank you. People often complain that his grading is too unconventional, but actually found it easier to pass an excel in his class. All you have to do is sit in class, listen to his lectures, and read his rubrics. You will barely have any assignments, so your participation matters a lot. That is absolutely true. Max forever. Uh well obviously there's this very important concept called alignment and it's not just me every professor every job is the same. Um yeah aligning expectations with your performance I guess. So this student got to really well that's why he likes it and I like what he's writing about me makes sense with line participation is important. Uh be there uh attend the class listen to the uh lectures. Yeah, I mean that's kind of what it is. And um yeah, but it's not for everybody. I totally get it. It's really hard to make everybody happy and I would be suspicious if everybody was happy. Also suspicious if everybody wasn't happy. You know, something in between, I guess. But hey, that makes me feel good. He made my day.

(3:56) Max: Okay, so I'm looking at another one. This is not really flattering. So quality one, difficulty one. So that was easy, but I was hard, I guess. Whoa, this is literally the worst, no, the most awful professor I have ever taken in my entire life. Okay, I am an A or B student. Oo, maybe that's the issue. And fail, that's with capitals, his class. All right, I'm not kidding when I say he literally does not respond to your email or questions. The questions I do answer the emails, it is true. Not really good at it. Um, we're not answer why you got graded so low. Okay. Sorry. I think that I did, but you never know. Only four assignments for the whole class. Um, that are very unclear. Please. This is capital. Do not take him me. Yeah, like I said, I don't know where this is from, but listen, that's why we have read my professor. I don't read them lately, but it's it's good once in a while to go back there and, you know, see. So, I failed this student. I'm going to I'm going to be proud of anyway. 

(5:01) Max: Okay, this is like a sort of intermediate. Still low quality to difficulty four. All right. It says, "Oh, Max, where to begin?" Oh, I like that. Goes off topic in lectures often. Absolutely true. Although there's a method to my madness. Minimal things he grades on which sucks. Not easy to reach. No guidance. Your group project assignments, some dense materials on Marxism and philosophy. Yeah, they tend to be dense. If you participate every week, you will do okay. That's true, but really tough to get an A. Also true. If you can adapt to your profily, you will get used to it. So the important the important thing about it and it's related to what I said um in these interviews is that for instance right there um depending where I teach in France nobody gets an A for I'm not saying that they justify not getting an A here in the states but it's fascinating here in in the states expectation and I'm not judging it is it's a fact it is an A and in France nobody gets an A. Actually, if I give a student an A overall in a class, probably my bosses will call me and they will ask me why because uh they're not expected to get an A. You know, something like a a B+ would be champagne bottle. Anyway, yeah.

(6:18) Max: So, what drove me to the marketing department at Western? So I wrote a little booklet on how to implement and love AI uh just last year and I was here a summer ago I guess and I uh met kind of like accidentally sort of the uh the dean associated dean and then the uh director the chair of the marketing department Ed Love and we're talking about my book and we're talking about AI and how this is a new area not just here at Western but everywhere but at Western what what draw me here is that well first that they needed somebody like me I guess but uh I like I said before I've been teaching at western um different times through the years and uh western is an interesting mix of like it's a small but also big like at least they're open to new things and it's a good it's been a very good experience with my students actually here so even though I didn't know them at the time rapidly I really really enjoy the students now this is.

(7:25) Max: So my favorite class to teach and why? Well, I do teach international marketing. I do teach uh personal selling and I do teach AI in different forms including the MBA program and the marketing department and I will be teaching that support all the departments here in the business school. Uh my favorite class I love international marketing to be honest with you. First because I have three passports. I live in different continents and countries. even currently living in in in France for the last 18 years and I go back and forth between the states and France. International marketing is important to me because I also used to uh co-ound and own international businesses. One in particular we import coffee from Ethiopia from Africa and then salad in different markets in Europe. It's something that actually is my normal life I guess and I do have the experience teaching it but also doing it and like I said it's just just who I am but AI for the last two years I've been working really um diligently and developing those skills and I'm naturally uh drawn by technology lover I guess to some extent but I'm also very critical. um AI is new and uh very few people are I mean everybody is very excited about it or very fearful of it but very few people really are you know have have the chance to have access to it. So I guess that that's my call right now to actually go and and and share with my students what I know which of course is not everything but that and also just to close it related to the other what I just mentioned about international marketing that I do know because I live in Europe and here and also in Latin America I know how um AI like any other subject is depends where you are and there's like different you know legal and cultural constraints and yeah I guess I love it all. I don't know. 

(9:17) Max: So all the places where I have taught. So I have taught first of all in many many different countries in in well Chile. I was born there and I live a part of my life a third of my life there. So in Chile, in Ecuador, uh in Mexico, um here in the States, in Spain, Barcelona, in Canada, I did a couple of things in Croatia too at the time. So I've been all over the place, England. I had an opportunity as well. Um they're all different. They're all exciting is to me the most fascinating thing is always encounter colleagues from different cultures and students from different cultures and to teach these things right like um AI marketing or marketing journey international marketing communication and so on in different context is always fascinating there's always more than just a twist um I need to be very aware of that and my students that's the first thing that I do is like to tell them that you know I need to switch my my intercultural uh switch I guess to make sure that uh that we understand each other. So yeah, many places, different languages do I teach in Spanish, English, French and others. So yeah, it's great.

(10:25) Max: My biggest success, my biggest student success story, I have a few. Okay, the first one, which you can check this, double check because people will not believe it, but the current president of Ecuador uh was my student Dian Noa. He was Yeah, I know. He was my student and uh he was a good student. He also happens to be uh the son of the richest man at the time in Ecuador. His father is dead now. I don't know what world but I was there at the time. Now that's kind of like the you can't top that. That would be very hard. here at Western. I have a few. Um, one of them is actually Brian, one former student of mine, who was always very very uh motivated and um, he ended up even being my instructor in wind surfing because he was working in the Lakewood um, you know, sale area facilities. He uh, he became my student. He was my student a couple of years and then I just lost track of him. that he founded, created, and now is leading the community boat for heaven community boat center, I think, which is um a place where and this is what he told me just a few weeks ago. we were exchanging, you know, having a beer together and, you know, he's married now and soon to be a father. But he was telling me how he decided to create this as a a way to share his passion for um sailing and share with people that unders underserved people, people that normally, you know, children especially that would not have access to uh sailboats or sailing, which is tends to be an expensive activity. So, he's very successful doing that. is very happy which is to me is the most important measure of success. I guess you can measure different races how happy he is and how happy. So yeah we he we became friends back then and we're even more friends now than you know there's no this professor student relations but that's one of them. I have many but I think that's very good.

(12:20) Max: So, my office hours and the location, I just learned that my office uh number is 4:32 um in the uh business school. And uh I have office hours right before class on Mondays and Wednesdays. So, that's 11 to 12. 12 I go to my class. So, of course, you can always reach me um send me an email, which according to the reviews, I may not respond, which is actually true. So, you know what? you actually should probably come here or you can all always reach me normally in LinkedIn too as well. I'm there. So, all right.

(12:51) Melia: Good to know. Thank you so much for tuning in to this week's video. Catch us next time to get to know more of your professors. And make sure to follow WW Marketing on Instagram and Tik Tok at WW Marketing Students. Bye!

EPISODE 3 TRANSCRIPT

(0:03) Aubrey:  Welcome to our third and final episode of Get to Know Your Marketing Faculty. Let's go meet some staff!

(0:09) Molly: My name is Molly Baumann and I have been at Western since 2012. Uh as a student from 2012 to 2016 and then as an employee since then. I started in this role about a year ago. Though

(0:24) Molly: my role within the marketing department is the manager of the department. So it's for both marketing and for finance. Um I do everything to make this department run. So all of the administrative tasks are things that I do. So that includes um overrides for classes. That includes class planning as in entering the class schedule into the uh system. That includes any questions that student might students might have. that includes organizing events for students including the case competition and the um the career launch. Um so basically all of the things that help the department run and support the department are things that I do.

(1:15) Molly: I have been at Western for a long time and it was a um like CBE is one of those places that you hear has a really good culture and so it was uh I think it was time for me to explore a new opportunity and I was really excited to come to finance and marketing um and be able to work in such a community oriented department.

(1:45) Molly: Yeah. So, my favorite event that I have helped put on was the marketing career launch. So, it was a really cool opportunity to see students presenting themselves in their most professional and in their best and getting to interact with the um alumni and um just learn and grow and get to to experience like going down to Seattle and having a uh have a positive experience down there. Um, and I think just generally the best part of this job for me is being able to work with students. And so like helping with advising and all of that good stuff is something that I really enjoy.

(2:27) Molly: Yeah. So the student success story that I can share is that of our uh social media marketing student for the department. So she is someone who we hired last year and she has just done remarkable things with uh promoting the department with coming up with ideas. Um and it has been really really exciting to see her grow into the position and just like take it on and uh really make it her own.

(3:03) Molly: So I am located in Parkall 415. Uh students are welcome to drop by. I work on campus Monday through Thursday 8 to 5:30 and then I'm remote on Fridays. Um and I always recommend that students send an email first if possible um just because um it's helpful to schedule and also this is a very busy position. Um yeah,

(3:30) Aubrey: thanks for tuning in to our final episode. We hope you enjoyed this series. Don't forget to follow WWU Marketing Students on all of our socials. Bye.