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Managing in the New Reality

Managing in the New Reality Certificate

Offered as a non-credit program in conjunction with Western’s Professional and Continuing Education. 
More information about these programs is available at



Online and On Demand
Mix and match to your preference throughout the course


Current WWU Students $0
Fall 2019, Winter 2020, & Spring 2020 WWU Grads $0
WWU Alumni $400
General Public $500


Wednesdays, starting July 15th
1pm – 4pm
And on-demand
Complete the program within two months using the on-demand content


The world is changing, are you retooling?  The Managing in the New Reality Certificate may be your path to a new job, a better job and higher income.  If you are waiting for the economy to catch up this is a great time to add to your professional toolbox!

We designed this certificate for easy access to world-class training.  Watch the course live or on your own schedule with up to two months to complete the materials.  Work/life balance is important and through this program you can maintain that balance while also exposing you to education that may lead to your next opportunity.

World-class is not just a catch phrase for us!  Unlike many programs that are offered in similar formats ours is led by senior Western faculty and other subject experts.  This is the same expertise that leads graduate programs and upper division courses on campus. 

If you are a recent WWU graduate, do we have a deal for you!  If you graduated in Fall 2019, Winter 2020 or Spring 2020 attend at no cost and add this certificate to your resume! 

Registration is now closed. 

Consider the Business Management Certificate

Modules will vary in how they are delivered to maximize the instruction offered.  Some may be offered live (synchronous) while others may be offered only as on-demand (asynchronous).  Faculty have provided notes within the modules below regarding how their session will be offered.  All sessions will be available on-demand for a period of two months.


Crisis Communication with Customers and Stakeholders

Taught by David Sattler

Communicating with customers and stakeholders during a crisis requires careful planning and considerations. This module will review theory, research, and case studies and help you develop new tools to construct effective  communication strategies. The  information is especially timely given the current coronavirus pandemic. The module will be taught synchronously and will require in class participation.

Working and Advancing in a Diverse Working Environment

Taught by Monica James

Diversity, Equity and Inclusion are critical topics to not only be aware of but knowledgeable enough to be a leader, a champion of, within any organization.  In this session you will be brought to the forefront of thinking in DEI and be introduced to resources to go even further.

Managing Innovation

Taught by Kristi Tyran

Solving challenging business problems requires innovative, creative, and critical thinking.  This course explores the use of Design Thinking to develop innovative solutions for growing businesses.  This includes creative strategies for developing new business models, enhancing team effectiveness, and transforming processes. After taking this class you will have knowledge and tools to enhance the creativity of your people and organization.

Data Analytics for the Future Marketplace

Taught by Chris Califf

Data has become too valuable to ignore. Today’s business manager must therefore be mindful of how to leverage, analyze, and discuss data so that decision making and performance can be improved. This course provides students with an overview of data analytics and with a foundational understanding of the value of data for business managers. Students will also learn how to visualize data using a common data visualization tool.

This module will be offered as multiple asynchronous sessions with assignments in between.

Marketing in a Digital World

Taught by Mark Staton

Digital tools allow marketers to grow their brands and track the effectiveness of their efforts. This fast-paced session will cover web analytics, content and social media marketing, search engine optimization and email marketing. Upon completion of the session, students will have the knowledge and ability to successfully implement core digital marketing concepts.

Making Ethical Managerial Decision

Taught by Craig Dunn

*This course discusses ethical issues, the development of a moral frame of reference, and the need for an awareness of social justice in management practices and business activities. Review of ethical responsibilities and relationships between organizational departments, divisions, executive management and the public

Managing Globalization

Taught by Shih-Fen Chen

Business is global in nature, but business education remains domestically focused. No firms can succeed or even survive in today's global competitive environment without a basic understanding of international business.

Financial Literacy and Planning for Recent Graduates

Taught by Paul Merriman

Whether you are a recent graduate or serve as a mentor to employees in this phase of life you will leave this session with the tools needed to help make decisions that create the base of a lifetime of financial success.  You will learn the 12 million-dollar decisions guaranteed to change your financial future. If you’re a recent graduate this session will help make sure you don’t make the mistakes that can create huge obstacles to meeting your long term financial goals.  If you are the mentor this information can help create more stable employees that will have increased performance and greater peace of mind.”

* Course description may change

Registration is now closed. 

Consider the Business Management Certificate

Once enrolled, you can find the course here