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Executive Education

Business Management Certificate



Offered as a non-credit program in conjunction with Western’s Professional and Continuing Education. 
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Due to COVID-19 this course will not offer in-class sessions.  Sessions will be delivered live via Zoom and be available for later viewing.

The Business Management Certificate may be your path to a new job, a better job and more income.  Having the language of business and an understanding of the core principals can help you stand out from the crowd for promotions, interviews and more.

We designed our certificate with your busy schedule in mind. Work/life balance is important and through this program you can maintain that balance while also filling your professional toolbox.

This is a fast-paced intensive program designed to quickly immerse a busy professional, or current non-business focused student, in ten core areas of business management.

The course is flexible.  Delivered in our classroom or in your own, live or on-demand, in two 3-hour sessions per week for five weeks with up to two months to complete the course, this program can fit into your schedule.

World-class.  Unlike many programs that are offered in similar formats ours is led by senior Western faculty. This is the same expertise that leads graduate programs and upper division courses on campus.

Well rounded. In earning this certificate, you will be introduced to ten core business topics and provided the opportunity to understand the concepts and applicability.




This course involves the study of the productive function in complex organizations (service and manufacturing).  The focus is on improving business processes using analytical and quantitative tools so that resources are used efficiently and customer requirements are met effectively.

Lillian Fok

Digital Marketing

Digital tools allow marketers to grow their brands and track the effectiveness of their efforts. This fast-paced session will cover web analytics, content and social media marketing, search engine optimization and email marketing. Upon completion of the session, students will have the knowledge and ability to successfully implement core digital marketing concepts.

Mark Staton


Data has become too valuable to ignore. Today’s business manager must therefore be mindful of how to leverage, analyze, and discuss data so that decision making and performance can be improved. This course provides students with an overview of data analytics and with a foundational understanding of the value of data for business managers. Students will also learn how to visualize data using a common data visualization tool.

Chris Califf

Marketing Management and Society  

This course provides overview of marketing strategy with a focus on how marketing management supports an organizational triple bottom line perspective. Further, the role of marketing in our culture and the impact of brands and marketers on consumers and society will be explored. We will discuss current research related to how sustainability, social justice and ethics can fit into newer perspectives on marketing and growth.  

Cat Armstrong Soule

Ethical Decision Making

Within this module ethical issues are discussed, the development of a moral frame of reference is developed, and the need for an awareness of social justice in management practices and business activities is emphasized. A rationale, integrated decision framework is introduced—this being based on principles, outcomes, justice, care, liberty, virtue, and sustainability. This decision model is then contextualized as it is used to ‘unpack’ an organizational ethical dilemma.

Craig Dunn


Solving challenging business problems requires innovative, creative, and critical thinking.  This course explores the use of Design Thinking to develop innovative solutions for growing businesses.  This includes creative strategies for new business models, capturing new markets, enhancing organizational effectiveness, and transforming processes. 

Kristi Tyran


This course will examine the principles and applications of sustainability within the organizational context. Particular attention will be given to the notion of circular economy, which challenges the traditional input-process-output model of production in favor of sustainable models and methods that incorporate the sources of inputs and the disposal of outputs within a full life-cycle assessment framework.

Craig Dunn


Business is global in nature, but business education remains domestically focused. No firms can succeed or even survive in today's global competitive environment without a basic understanding of international business.

Shih-Fen Chen

Financial Planning

*Whether it is launching a new venture, expanding an existing one or managing the day to day operations financial planning is essential to the health and stability of an organization. In this course you will be exposed to key planning steps, stages, tools and best practices.

Lee McClain

Human Resources Topics

*In this course you will explore diversity efforts and topics that are essential to today’s workplace.  In addition we will discuss strategies for common issues that arise within and between employees and how to manage the sometimes difficult discussions that arise in moving forward.

Dennis Dashiell

* Course description may change